SEO resources from brilliant SEOs
ChatGPT's New Image Generator: Fun for Mockups, Not for Clients
SE Ranking tested ChatGPT's new image generator and found big leaps in visual accuracy and layout quality, especially for quick ad concepts.
But despite smoother typography and brand color replication, typos, design flaws, and unreliable editing still make it unfit for client-facing work.
→ A handy brainstorming tool—but not a design replacement.
Google's Silence on Reddit's AI Translations Raises Big SEO Questions
Glenn Gabe breaks down how Reddit scaled millions of AI-translated pages without any penalties from Google, despite its "scaled content abuse" policy.
→ This has SEO pros asking: is large-scale AI translation now safe—or is Reddit getting special treatment?
The State of Ecommerce SEO in 2025: What's Working Now
Aleyda Solis breaks down how Google's evolving product SERPs—packed with carousels, reviews, UGC, and AI features—are making traditional organic listings harder to win.
To stay competitive, double down on PDP optimization, integrate top-of-funnel content to build authority, and track SERP feature visibility beyond rankings.
→ Zero-click searches are up, forums and social platforms are gaining, and retailers need to adapt fast—or risk falling behind.
SEO VS GEO: Optimizing for Traditional vs AI Search
Aleyda Solis compares traditional SEO with GEO (Generative Engine Optimization) and shows that while the optimization tactics and metrics mostly overlap, the biggest shift is in user behavior.
How ChatGPT Handles Local Search (and What You Can Do About It)
Damian Rollison explains how ChatGPT now uses Bing's web results—but not Bing Places data— to surface local business listings using its own filtering logic.
→ To show up, local businesses need structured websites, strong Bing visibility, and legit reviews on sites like Yelp or local blogs.
ChatGPT Enters Shopping, But Google Still Wins
Brodie Clark compares ChatGPT Shopping to Google's free listings, noting early ranking factors like structured data and bot access, but finds major gaps in product relevance, transparency, and image quality.
→ For now, ChatGPT Shopping is no match for Google's eCommerce dominance.
SEO for AI Tools: What Works for ChatGPT, Perplexity & Claude
Rachel Hernandez explains how to optimize content for AI-powered search tools like ChatGPT, Perplexity, and Claude.
→ Key tips: use expert bios, structured data, answer one question per section, and don't forget that traditional SEO still matters for GAI visibility.
GEO, LLMO, AEO? Still Just SEO.
Ryan Law argues that generative engine optimization (GEO) and LLM visibility tactics don't require new strategies—it's all still SEO.
→ Core tactics like creating expert content, earning mentions, optimizing structure, and ranking in search continue to drive visibility in both Google and LLMs.
Google's Agent2Agent Protocol Could Replace Search as We Know It
Written by Marie Haynes, this piece breaks down how Google's new Agent2Agent (A2A) protocol enables AI agents to talk, collaborate, and transact with each other using standardized Agent Cards.
→ This could shift the web from humans searching to agents doing the work for us, changing how we create content, sell products, and even do SEO—which may soon mean optimizing for agents, not people.
3 Free Local SEO Tools That Save Time and Boost Rankings
Joy Hawkins shares three powerful, free local SEO tools: Jepto's GBP Category Finder to pick the best ranking categories, a Google Search Console Analytics extension for fast traffic insights, and GS Location Changer to check zip code-level rankings.
→ These tools can save you hours and uncover hyper-local SEO gaps you didn't know you had.
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