| Spam traps are among the most damaging types of email addresses, and they can have a serious impact on your deliverability if you happen to send to one. And there's no magic forcefield you can put around your email setup to keep them away, but there are a few simple tactics you can use to stop them in their tracks.
Let's refresh, what are spam traps? Spam traps are tools used by ISPs, anti-spam orgs, and blocklist services to catch spammers and other bad actors. They look like normal email addresses but they don't belong to a real person. Sounds great, we all want less spam! But sometimes legit senders can get caught up in a spam trap too and, trust me, you don't want that. Spam traps can wreak havoc for your transactional email, resulting in: - Your IP being blocklisted
- Damage to your sender reputation
- Emails being rejected or delivered to spam
- Violation of terms of service with your ESP
- Disruption for users when important emails aren't being delivered
You only send emails to customers, are you safe? Since spam traps are commonly picked up through sketchy email collection, there's less risk for transactional email as you're sending to users. But it's not completely risk-free. You can pick up spam traps through: - Bot activity
- Inactive email addresses (ISPs repurpose real, inactive emails as spam traps)
- Lack of email validation methods at signup
How to avoid sending to a spam trap Using a combination of email validation and verification, email address confirmation, proper suppressions management, and regular cleaning of your user database, you can keep your email spam trap free and protect your deliverability. Hit the button below to check out our guide to learn more about the types of spam traps, how to identify and avoid them, and what you should do if you hit one. | .png)
0 Komentar untuk "How to navigate spam traps + integrating email replies into web apps"