| Welcome to the The Conscious Advertising Network (CAN) newsletter for April 2025. Here's what we're covering in this month's newsletter:
If you've got news related to CAN and our Guiding Principles, please do get in touch with us at hello@consciousadnetwork.org. #TogetherWeCAN | | | Following the launch of our CAN Guiding Principles last month, we are now excited to share with you our updated CAN Guides – formerly known as our manifestos.
The Guides have been updated based on member feedback to offer more clarity. Our core principles and mission remain the same, and the changes reflect both evolving challenges and opportunities, whilst offering practical solutions.
The CAN Guides: Before using the Guides, we strongly encourage you to start with implementing CAN's Guiding Principles.
Thank you to anyone involved in reviewing the Guides. Our Guides will be updated regularly to keep up with industry change, and member advice will continue to be incorporated. | | | CAN at the Climate Information Integrity Summit | | | Last month CAN Co-Founders Jake Dubbins and Harriet Kingaby spoke at The Climate Information Integrity Summit in Brazil, an event hosted by CAN, FALA, and Climate Action Against Disinformation.
The summit directly addressed the urgent need to strengthen information integrity amidst the escalating climate crisis, particularly as Brazil prepares to host COP30. It also brought together key voices from government, leaderships, civil society, and the media to tackle one of the greatest challenges of our time.
If you weren't able to attend, here are some of the top highlights you can catch up on:
𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗶𝗻 𝗕𝗿𝗮𝘇𝗶𝗹 & 𝗕𝗲𝘆𝗼𝗻𝗱 featuring Jake Dubbins, Charlotte Scaddan, Maria Buzdugan, Rafael de Pino & Andrea Motta. Watch the replay here from time-code 54:39 to 1:47:32
𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 with Harriet Kingaby, Aditi Ramesh, Charlotte Scaddan, Duncan Meisel & Humberto Ribeiro. Watch the replay here from time-code 1:10:47 - 2:07:30 | | | ProcureCon Marketing 2025 | | | THE Marketing Procurement Event is back! Join us at ProcureCon Marketing on 3 - 4 June at the Queen Elizabeth II Conference Centre in London and connect with marketing procurement leaders from the world's top advertisers.
Join the network and take away practical insights on:
-
Crafting dynamic and sustainable supplier partnerships to better meet your ever-changing marketing procurement needs. -
Setting key performance indicators that focus on delivering exceptional value instead of cost savings. -
Leveraging the latest data analytics and automation innovations across your procurement spend to drive greater ROI. Use code CAN10 for 10% off your ticket. | | | Member Spotlight
'Gen B Corp Unlocked' Initiative | | | CAN members December19, Mobsta, and Canopy have joined forces to host an all-day event for GCSE Media Studies students from City Heights Academy in Tulse Hill. Their initiative, 'Gen B Corp Unlocked' shows how B Corp principles shape modern media strategies and operations.
The event showcased the advertising industry and spotlighted how being a B Corp influences their work across different corners of the media landscape – from planning and buying to sales and data intelligence. The day saw students tackle an "Ethical Ad Campaign Challenge", demonstrating how effective advertising can drive positive change while delivering commercial results.
This is an exciting initiative that we are thrilled to see being led by three CAN members. Paving the way for our future generation of advertisers helps drive lasting and meaningful change within the industry. | | Have You Read CAN's Guiding Principles?
Last month we launched our latest resource – The CAN Guiding Principles. The purpose of this launch has been to help streamline our advice and provide practical steps to help you navigate the changing landscape of the advertising industry.  Our 4 Guiding Principles set out a base line for members to work from that can be used alongside our CAN Guides (formerly manifestos). Read CAN's Guiding Principles Here | | | | CAN's Gamechanger: Marsha Jackson | | | We are thrilled to share with you that CAN's Project Director, Marsha Jackson, has been named in The Media Leader UK's inaugural "50 Black Women Gamechangers in Media" list. In partnership with Join Our Table, this list recognises talented women of colour who are making big strides in today's media industry.
Marsha's inclusion in this prestigious list highlights her remarkable contributions to the media industry and reflects her commitment to reshaping the landscape from within. As part of this incredible group, Marsha is not just participating in the media industry - she is helping to shape its future.
CAN are proud to stand by individuals like Marsha who lead the way and help build a larger, more inclusive table for all in media. Her recognition exemplifies the power of courageous leadership, diverse communities, and inclusive voices in driving sustainable change within our industry.
Well done Marsha, from all of us at CAN! | | | CAN Advisor Gives Evidence to the UK Government Social Inquiry | | | One of CAN's volunteer advisors, Dr Karen Middleton (University of Portsmouth), appeared as an expert witness in the UK Government's inquiry into social media, misinformation, and harmful algorithms. The inquiry, led by the Science, Innovation and Technology Committee, was set up following rising concern that UK online safety laws risk being outpaced by rapidly advancing technology and the politicisation of social media platforms.
During the panel discussion, Dr Middleton highlighted the lack of accountability in the current advertising ecosystem, which allows harmful content to be financially supported through programmatic advertising models. She also revealed how the lack of transparency in the media supply chain makes it difficult to track the funding of such content. "Right now, the way digital advertising works means that harmful content - misinformation, hate speech, and even fraud - can end up being funded without advertisers even realising it.
The system is so complex and automated that there's little accountability. We need stronger regulations and better industry practices to make sure that advertising money isn't fueling the very problems we're trying to fight online. It's about making the internet a safer place for everyone."
Dr Karen Middleton - School of Strategy, Marketing, and Innovation, University of Portsmouth
At CAN, we hope to see further conversations like this brought to Parliament so that we can drive forward the change that is needed for a more transparent advertising ecosystem. | | | Trans+ History Week 2025 Community Event | | | As part of Trans+ History Week, taking place 5 - 11 May, QueerAF are hosting event on Tuesday 6 May which is set to include:
The activities & conversations QueerAF have lined up have been curated to bring everyone together and help us understand the issues, challenges & collective action needed to centre and unify us ahead of Pride Month.
The event runs from 18.15-21.00 and will be held at Clifford Chance London, 10 Upper Bank Street London E14 5JJ. Learn more about Trans+ History Week and access related resources here. | | | New Initiative: The News Alliance | | | CAN members the7stars, Havas Media Network, and World Media Group have teamed together to launch an exciting new initiative – The News Alliance. This is a call to action for advertisers to invest in trusted news and journalism.
The Alliance have created a four-point manifesto:
-
Champion trusted journalism – critical to the advertising ecosystem and society as a whole. -
Actively invest in news environments – all the evidence shows it works. -
Reconsider what brand safety means – especially in the context of news. -
Review advertising block lists – ensure news isn't being unintentionally penalised.
By investing in trusted news, advertisers are supporting a healthy media ecosystem that benefits both brand safety and brand reputation.
"Our role as The News Alliance is to collectively champion the benefits of advertising in regulated and professionally produced news environments. We need to land the valuable role trusted journalism plays in the media ecosystem as well as driving home how important it is to society." Sarah Jones, Director of Planning at Sky Media and spokesperson for The News Alliance This is an incredibly exciting step forward towards promoting information integrity within the media. To find out more, head to the official press release below. | | | CAN are delighted to be partnering with Creative Equals this year for their event, RISE2025: Marketing For Good and For Growth.
When: 15 May 2025, 9am – 5pm Where: The Royal Horticultural Halls, Lindley Hall
This is for anyone who wants to learn more about building and inclusive and sustainable brand that drives social impact. The summit will include sessions on:
There is an exciting line-up of speakers, including headliner Sir Lenny Henry. At the event, you will have the chance to gain actionable skills and powerful tools to help you build a legacy – not just a brand.
CAN has been offered a 25% discount with the code CE_Friend. Get your ticket ASAP to avoid disappointment: | | | New Report
State of Hate 2025 - HOPE not Hate | | | HOPE not hate have recently released their latest analytical guide to Britain's far Right: State of Hate 2025 Report. It examines how the far right is gaining ground at the ballot box, in the streets, and online – and what this means for the future of our democracy.
The report includes discussion around the 'radical right ecosystem' of media outlets. It also looks at the rise in individual influencers and content creators who are using platforms such as YouTube, social media, and Substack to promote their extremist views which many will find brand unsafe.
Whilst the report does make for some bleak reading, it does show that the "majority of British people want to live in a multicultural society, and three quarters want the government to improve community cohesion." | | | New Training from Creatives for Climate: Ethical Industry Transformation | | | This month, Creatives for Climate have announced their new free training module for their members: Ethical Industry Transformation Course.
This is a comprehensive resource that aims to support creative professionals, agencies & purpose-driven brands 'define what doing good truly looks like'. It has been designed to:
All you need to do to access this exciting training resource is to sign up to Creatives for Climate – both the membership and training are free.
| | | Watch out for more news on all things CAN related via LinkedIn. For any other questions or concerns, or if you would like to know more about joining, please feel free to contact us at hello@consciousadnetwork.org.
We welcome new supporters and members to join our growing collective to change the way we think about business ethics and human rights. Subscribe to our newsletter here.
Thank you for your ongoing support, The Conscious Advertising Network | | | | |
0 Komentar untuk "The CAN April 2025 Newsletter"