Your Commerce Matters Newsletter is Here – February Edition

By rahmat hidayat

Thursday, February 27, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

With the season of renewal upon us, it's the perfect moment to rethink and refresh your approach to digital commerce. In this edition, we'll guide you through key strategies that can help you thrive in the face of evolving market dynamics.

Whether you're considering a switch to a more stable eCommerce provider or adapting to evolving B2B buyer expectations, we've got you covered. Plus, don't miss the video success story featuring Easeware, where we highlight how strategic partnerships can elevate your operations.

Happy selling!

In the Spotlight

The CRO Game Changers: Top Trends Shaping the Future of Conversion

Conversion Rate Optimization is advancing, and staying ahead means mastering the latest strategies that drive results. In this exclusive webinar, industry experts Ayat Shukairy, Luke Carthy, Eden Bidani, and Ben Labay—led by Gabriela Florea, CRO Manager at 2Checkout (now Verifone)—break down the game-changing trends shaping the future of CRO. From enhancing user experience to leveraging data-driven insights, this session is packed with actionable takeaways to boost your conversions.

Watch now

On the Blog this Month

Time to Migrate: Smooth Transition to a Stable eCommerce Provider

If you've noticed red flags—such as inconsistent service or financial instability—it may be time to consider migrating to a more reliable eCommerce solution. A smooth transition now can protect your business and pave the way for long-term success.

From Click to Classroom: Streamlining Payments for eLearning Platforms

A frictionless checkout process ensures learners can move effortlessly from selecting a course to diving into the virtual classroom. Optimizing payments isn't just about convenience; it's a key driver of engagement and retention.

SaaS Sales & Marketing Playbook 2025: Strategies to Outpace Your Competition

Businesses need a strategic approach that not only drives revenue but also strengthens customer relationships. Whether you're refining your sales strategy or looking for fresh marketing insights, this playbook offers key tactics to help you outpace the competition in 2025 and beyond.

Recommended Picks

B2B Buyers Demand Omnichannel Experience

B2B buying behavior is shifting once again. While digital channels remain essential, face-to-face sales are making a surprising comeback. New data reveals that more buyers are opting for in-person interactions, reinforcing the need for a true omnichannel approach.

Digitalcommerce360.com

A Guide to SaaS Pricing Models

Pricing a product is a balancing act of staying competitive, keeping healthy margins, and offering value to your customers. But when sales aren't hitting the mark, it's easy to point fingers at the price tag. The issue often lies within the pricing model itself.

Chartmogul.com

How Cognitive Biases Shape Email Engagement

Why do some emails capture attention instantly while others go unnoticed? The answer lies in cognitive biases—mental shortcuts that influence how we process information and make decisions. Understanding and leveraging them can make your email marketing more persuasive and effective.

Martech.org

Verifone Labs

Allow Partner to Set Subscription Start Date

Vendors and partners can now schedule the activation for partner subscriptions at a precise future date, in Control Panel and Channel Manager. This can enhance operational efficiency by allowing automated scheduling and ensuring that subscriptions start exactly when needed, reducing delays or confusion for end users who expect access at a specific time.

Abandoned Cart Promotions and Templates

2Checkout will now store on the abandoned cart the regular promotion and cart template, so the shoppers can land on the same cart template and use the already applicable promotion from the original session, when they access the buy link received in the email follow-up, improving conversion rates and shopper experience.