Advertising updates you're going to love

Thursday, February 20, 2025

See how Pandora and Fjällräven are driving growth for their business with Microsoft Advertising! Plus, tune-in to our latest product updates. | View as webpage

February 2025

Microsoft Advertising Insider

Hi there,

Advertising is in the air—this edition of Microsoft Advertising Insider is packed with especially great info! Discover new success stories from brands you know and love along with new product updates that will keep your love for Microsoft Advertising going strong!

See what's new >

Our top picks for you

Case study: Fjällräven

Fjällräven teamed up with Precis Digital and Microsoft Advertising to launch campaigns in five key German cities. Using a mix of social media, display, streaming, CTV, online video, audio, and OOH ads, they achieved 34% higher sales YoY, 25% higher consideration via display ads, and 71% higher consideration via audio ads.

Read the full story ❯

Blog: New Performance Max tools and other product updates for February

Get the latest updates on how we're helping advertisers like you reach more valuable audiences across Microsoft's network and also drive performance goals with less effort. Dig into new Performance Max tools in pilot and much more.

See what's new ❯

Case study: Pandora

Pandora experienced remarkable results including a +900% boost in shopping revenue in Germany, a +54% increase in generic revenue in the US, and much more by switching to Microsoft in-platform Auction Time Bidding and rolling out Universal Event Tracking tags across their website.