Your Commerce Matters Newsletter is Here – January Edition

By rahmat hidayat

Friday, January 31, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

Welcome to the January edition of our monthly newsletter! 2025 is finally here, and we're excited to share valuable insights as we embark on a new year of growth and innovation in the eCommerce world.

We know many merchants have been recently impacted by a competing commerce provider's imminent winding down. This development saddens us, but we are open to providing any guidance needed to those affected. Read our advice on how to navigate such difficult times and reach out to our teams for support with business continuity.

This month, we're exploring the power of content marketing for eCommerce—how engaging, value-driven content can boost brand awareness, drive traffic, and increase conversions. We're also diving into churn prevention through API solutions, offering insights on how seamless integrations can enhance customer retention. Plus, don't miss our latest merchant testimonial, where a business owner shares firsthand how our solutions have supported their growth.

Happy selling!

In the Spotlight

The CRO Game Changers: Top Trends Shaping the Future of Conversion

Want to unlock your website's full conversion potential? Join our live panel discussion with industry leaders Ayat Shukairy, Luke Carthy, Eden Bidani, Ben Labay, and Marc Uitterhoeve. Hosted by Gabriela Florea, CRO Manager at 2Checkout (now Verifone), this panel will explore the latest CRO trends, including enhancing user experience, crafting compelling calls-to-action, leveraging data analytics, and embracing emerging technologies.

On the Blog this Month

How to Approach Your eCommerce Provider's Financial Crisis

If your eCommerce provider is facing financial instability, it's important to remain composed and take action to protect your business interests. Our guide explains how to evaluate your current provider and what to prioritize when choosing a financially robust partner.

Staying Ahead: How Multichannel eCommerce is Transforming Retail

Discover how multichannel retailing connects you to customers across all touchpoints – online, in-store, and through social media. This integrated approach goes beyond mere presence, ensuring consistent information and a unified experience that fosters loyalty, boosts sales, and drives long-term success.

AI and Personalization in eLearning: Enhancing the Learning Experience

By tailoring content and delivery to individual learner needs, AI enhances engagement, improves knowledge retention, and fosters a more effective and rewarding learning experience. Explore how AI and personalization are revolutionizing eLearning.

Recommended Picks

7 Proven Strategies for Effective B2B Customer Retention

Retaining existing customers is more cost-effective and reliable than constantly acquiring new ones. Discover how to build lasting relationships, increase customer lifetime value, and drive sustainable business growth.

Martech.com

The Benefits of Content Marketing for eCommerce

In a world of information overload, how can you cut through the noise and capture the attention of your target audience? Learn how to create compelling content that attracts, engages, and converts customers.

Digitalcommerce.com

The Local vs. eCommerce SEO Puzzle

Brick-and-click retailers face a unique SEO challenge: balancing the needs of local customers with the desire to reach a global audience. Let's explore strategies to effectively target both local and online shoppers, maximizing your visibility and driving both in-store and online sales.

Practicalecommerce.com

Verifone Labs

Churn Prevention Through API

2Checkout top-tier customers can now use the churn prevention campaign code through API, as we have extended the current capabilities of this tool that was previously available only in 2Checkout myAccount.

Smart Retry Logic

The post-expiration smart retry logic uses adaptive algorithms to help companies and merchants implement smart retries and maximize authorization rates, thereby increasing their revenues.