Kick Off the New Year with the January Edition of MSA Insider!

Friday, January 24, 2025

Discover the latest trends, success stories, and innovations in our first edition of 2025. | View as a web page

January 2025

Microsoft Advertising Insider

Hi there,

Welcome to the January edition of the MSA Insider! We're thrilled to start the year with our biggest and most exciting updates yet. Dive in to explore the latest trends, partner awards, and success stories that will set the tone for an incredible 2025.

See what's new >

Trending blog posts

The Partner Awards winners

And the envelope, please... we're very excited to reveal the winners of our 9th Annual Microsoft Advertising Partner Awards for the Americas.

Find out who the winners are ❯

Unlocking the power of Microsoft Properties through your preferred buying path

Microsoft Advertising offers a unique blend of properties that reach consumers as they browse, work, and play. You can activate immediately using your DSP of choice or partner directly with Microsoft to customize your campaigns with unique media solutions, direct access to inventory, first-party audiences, and deterministic lift studies.

Transform your strategy today ❯

How to increase conversions with Pmax

Performance Max is essential for advertisers in just about every industry. To enable AI to achieve your specific goals on your behalf, it's important to provide AI with meaningful data, and strike a good balance between volume and value-based strategy, so it can deliver both quantity and quality.

Learn more here ❯

Microsoft Advertising's New Commerce Media Innovations Unlock Growth for Brands and Retailers

Discover how Microsoft Advertising's latest innovations, Curate for Commerce and Sponsored Promotions by Brands (SPB), are revolutionizing the retail landscape. Learn how these tools can help retailers and brands unlock new revenue streams, reach broader audiences, and create personalized shopping experiences.

Unlock success now ❯

Household attribution on Invest and other updates for December

In this month's product update you'll learn about an important Invest release and platform updates that may require advertiser action.

Get this month's update ❯

What else is new

Customer Success Stories: Marks and Spencer

Marks and Spencer one of the UK's most trusted retailers, turned to Performance Max to help solve their rising costs. The results? A 227% revenue boost, 185% higher ROAS and a 16% lower CPC…all from a single, unified campaign. Discover how they achieved these results by reading the full Customer Success Story.

See how they did it ❯

Automated order insertion now available through Prisma

We are excited to announce that you can now automate insertion order placement in the Microsoft Advertising Platform through our latest integration with Prisma, the advertising infrastructure platform by Mediaocean.