| Welcome to The Conscious Advertising Network (CAN) newsletter for December 2024. Here's what we're covering in this month's newsletter: We've had an exciting year at CAN, and we couldn't have done it without your support. In the New Year, we'll be releasing our 2024 Annual Report outlining CAN's key achievements, member success stories, and what we've got planned next. Keep an eye out, and in the meantime, you can read our 2023 Annual Report here. See you in 2025!
If you've got news related to CAN and our manifestos, please do get in touch with us at hello@consciousadnetwork.org. #TogetherWeCAN | | | The Responsible Advertising Summit | | | On December 3rd and 4th, the CAN team was at the inaugural Responsible Advertising Summit 2024, for which CAN was also a media partner. The summit was Europe's first forum dedicated to elevating standards in sustainable, inclusive & accessible marketing, media and advertising, and brought together senior leaders from across industries to address the growing demand for sustainability, inclusivity, and accessibility in the advertising landscape.
On the first day, CAN Co-Founder Harriet Kingaby took part in a compelling fireside chat with Jack Goss Senior Strategist at VCCP. Together they explored 'The Role for Advertising in Protecting TfL Employees', based on the 'Abuse had Consequences' TfL campaign in partnership with VCCP.
That day we also heard powerful words from the Responsible Marketing Agency urging attendees to turn inspiration into positive impact, and Neurodiversity in Media (NDIM) took the stage to talk about neurodiversity in media and embracing the strengths of neurodivergent talent.
Day two had a sustainability focus, and we heard from brands such as giffgaff about how brand professionals can drive sustainable impact by 2030, and Haleon outlined actionable approaches for embedding sustainability into marketing strategies. NatPower also presented powerful insights on understanding customers from an intersectional lens to inspire sustainable actions.
It was great to see so many CAN members represented at the event. It was an inspiring two days, and it gave the team renewed energy to start tackling 2025 after the festive break.
Want to learn more? In the run up to the summit, CAN together with the Responsible Marketing Agency co-created a report on "Building the Business Case for Responsible Advertising & Marketing". The report explores the latest on ethical advertising practices, the role of AI and personalisation, diversity and inclusion, regulatory challenges, and strategies for sustainable marketing. It's a chance to read up on how to navigate the evolving landscape of responsible advertising to foster consumer trust and drive business growth. | | | What We Are Reading
Climate crisis: Advertising needs to be in the room – Creativebrief | |  | | Photo credit: UN Climate Change - Kiara Worth | | | CAN's Head of Advocacy, Alex Murray has written an article for Creativebrief this month which implores those in the advertising industry to play an active role in the fight against climate change.
This comes off the back of COP29 in Azerbaijan last month, which Alex attended and was taken aback by the lack of advertisers present. In the article, Alex reminds us that advertisers have a huge influence, especially when it comes to battling the spread of climate misinformation.
"Advertising has a big role to play here. Our spending props up the platforms that supercharge misinformation, where fake travels faster than fact. It also puts your business at risk - both in terms of the uncertainty it creates and the potential liabilities arising as it spreads throughout your supply chain. It's time to check your receipts and demand transparency."
Whilst he notes the lack of attendance from advertisers at COP29, Alex points out the unmissable presence of fossil fuel companies and lobbyists who play a huge part in greenwashing and the spread of climate misinformation. If they are engaging in these events, it is imperative that advertisers make their presence just as strong to protect the integrity of climate information. | | It's a Wrap from CAN for 2024
 It's been another extraordinary year for the CAN team, so we thought it apt to reflect on everything that's gone on in 2024.
From welcoming new members, the relaunch of our Children's Rights & Wellbeing manifesto, and speaking at so many important events – there's been a lot of highlights to choose from! It's too much to whittle down into our newsletter, so we've put it all in a blog post.
Thank you to all our valued members who have helped shape such an incredible year.
Read our 2024 wrap up here | | | | New Report
The Bucks Stops Here: A Review of Brand Decision Making in Women's Sport Sponsorship and Activation – Women's Sport Trust | | | The Women's Sport Trust has published research showing that the interest of brands in investing into women's sport continues to grow. They found that most existing women's sport sponsors say they will continue their investment, with 85% likely to invest in women's sport in the coming years while of all brands surveyed, 80% said they are likely to invest in women's sport sponsorship. Club level teams are of the greatest interest with 3 in 5 considering sponsorship in this space, 55% are interested in sponsoring women's football and just over half (51%) said they were likely to invest in individual female athletes.
The report includes valuable insights and recommendations. CEO of the Women's Sport Trust, Tammy Parlour, said on the findings: "There is undoubtably an incredibly positive story to tell around women's sport properties. The fact that existing sponsors are seeing the value of their women's sports sponsorships and want to continue their investment is a real win for the industry."
Parlour concluded: "We shouldn't underestimate the effort required to ensure the sustainability of the industry. Stakeholders need to continue the good work and ensure that they hone the craft of selling these properties. We hope that this report will support rightsholders and brands with some key target areas and recommendations to help focus their efforts." | | | New Report
Diversity Drives Creativity Report 2024 – Creativebrief | | | Creativebrief have launched their second Diversity Drives Creativity Report, which showcases agencies and brands who have created commercially successful and inclusive creative work. In the report we learn from campaigns that cover body image, transgender stories, inclusivity in sport, and more.
The report also shares insights and learnings from industry leaders such as Virgin Atlantic and BITE.
"At Creativebrief we're lucky enough to see brilliant, inclusive and effective work all day, everyday on our intelligence platform. In this report we aim to distil a selection of this work to inspire marketers and give clear examples of how purpose driven, inclusive campaigns truly drive effectiveness and results." - Katharine Pebworth, Head of Marketing & PR at Creativebrief. | | | December Awareness Days, and Looking to 2025 | | | 3 December marked International Day of Persons with Disabilities, with the theme for this year being "Amplifying the leadership of persons with disabilities for an inclusive and sustainable future". As a useful resource, the Responsible Marketing Agency have launched their Responsible Marketer's Guide to Accessible Advertising, which includes 10 tips for creating accessible advertising campaigns.
Human Rights Day was observed on 10 December, which commemorates the Universal Declaration of Human Rights created in 1948. This year's theme was 'Our Rights, Our Future, Right Now' and acknowledged the importance and relevance of human rights in our everyday lives.
18 December marked International Migrants Day, which was to acknowledge and celebrate the diversity of migrant communities worldwide. The day is a reminder of the importance of upholding the rights and dignity of all migrants and refugees, regardless of their backgrounds or reasons for migration.
As we look to 2025, there's no better time than now to plan for awareness events. Celebrating diversity and promoting inclusion is important year-round, as we outline in our Diversity manifesto; however, inclusion events and awareness days are great opportunities to celebrate and support. Inclusive Employers is a great resource for inclusion and diversity awareness days; you can access their calendar below. | | | giffgaff and the Big Issue Partnership | | | Last month CAN member, giffgaff, announced their new partnership with the Big Issue to help combat digital exclusion. Following a trial which was carried out over 2023-2024 with 250 Big Issue vendors, they found that those who were connected with devices had around a 30% increase to their magazine sales. Through their new partnership, giffgaff will distribute devices to vendors across the UK to help them increase their earnings through cashless payments.
The partnership also aims to help vendors access essential heath and support services. With homelessness comes isolation, so the devices will help vendors stay connected with family and keep them engaged with their communities.
Digital exclusion is a problem that keeps people stuck in poverty and out of employment. Access to these devices will make it easier for vendors to search for jobs and training programmes that are so often online these days.
On the partnership, giffgaff's CEO Ash Schofield has said: "We know that mobile connectivity plays a key role in unlocking access to opportunity, and together with Big Issue Group, we are ready to play our part in helping people break the cycle of poverty, empowering them to achieve their potential." | | | Mobsta: Talent Crisis in Adland Panel | | | At the end of last month, CAN's Project Director Marsha Jackson featured on a panel discussion facilitated by Mobsta. The discussion, titled 'Talent Crisis in Adland' was led by the question: "Does the talent crisis in adland require a fundamental shift in agency culture, business models, and talent strategies?"
The panel covered issues such as values, employee care, money, and flexible working. Key takeaways included: Thank you to Mobsta for hosting us and opening up an important and interesting discussion. | | | Submissions are open for the 2025 Purpose Awards! The awards are a chance to celebrate campaigns that create positive change through innovative ideas, driving real-world impact. Open to agencies, brands, public sector bodies, charities, and NGOs across the EMEA region, the Purpose Awards feature dedicated categories for social and environmental impact.
This year, CAN's Project Director Marsha Jackson is on the judging panel for the awards. The early bird entry deadline is 6 February, with the final deadline on 27 February. The awards ceremony will take place on 6 June. | | | Watch out for more news on all things CAN related via LinkedIn. For any other questions or concerns, or if you would like to know more about joining, please feel free to contact us at hello@consciousadnetwork.org.
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Thank you for your ongoing support, The Conscious Advertising Network | | | | |
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