Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google surprised us with the rollout of the December 2024 core update. Google said core updates will now happen more often, more the time. Google Lens has an outage yesterday. Google Ads is rolling out its beta AI report generation tool. Google says campaign-level negative keywords is now in beta. Google completed its DMA hotel test and the results were not great. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories
- Google December 2024 Core Update Is Live - What Are We Seeing
Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and seems to be a normal core update that is updating one of the core systems that may have not been updated in the November release. - Google To Have More Core Updates, More Often
Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, more often. So I guess instead of the three or four core updates Google announces per year, Google may have more of them per year. - Google Ads AI Generated Reports BETA
Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request. - Google Lens Serving Outage Yesterday
Google Lens stopped working for all users for a short period of time yesterday morning (NY time). Google confirmed the issue at 9:46am ET on Thursday, December 12th and then within the hour, they mitigated the issue. - Google: Campaign-Level Negative Keywords For Performance Max In Beta
Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts. - Google Completes DMA Hotel Tests In Search
Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not good for hotels, says Google. - Google Innovative Educators Hat With Propeller
Google gives Nooglers, new hired Googlers, propeller hats. But now I guess they have been doing them for some third-parties. Here is the innovative educators propeller hat. - Search News Buzz Video Recap: Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More
Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend. Google confirmed it had a short indexing bug...
Other Great Search Threads
- SEOFOMO News Chrome Extension!, SEOFOMO News
- Google is working to expand support in 2025 for the organization type structured data to specify loyalty programs and prices, return policies and shipping methods, Aleyda Solis on Bluesky
- This is the first example of a manual action lifted, and visibility returning for those urls, based on the latest round of 'Site reputation abuse' penalties. Below are two different *urls* bouncing back as of Dec 11th. I've included, Glenn Gabe on X
- That looks like it definitely happened before the update. This is your own fault. Imagine the server load!, John Mueller on Bluesky
Search Engine Land Stories
Other Great Search Stories
Industry & Business
- Google CEO Expected to Meet with Trump Thursday, The Information
- Google's Quantum Boost Doesn't Really Compute, Wall Street Journal
- How Google communicates through scrutiny, Axios
- Yahoo cybersecurity team sees layoffs, outsourcing of 'red team,' under new CTO, TechCrunch
- Google Challenger Perplexity Promises Booming Growth, Rosy Margins, The Information
- Notes from Google Search Central Zürich 2024 SEO Conference, Corina Burri
- Search Central Live Kuala Lumpur and Taipei 2024: Recap, Google Search Central Blog
Links & Content Marketing
- How 5 Travel Brands Inspire Dreams With Powerful Storytelling, Content Marketing Institute
- The Top 9 Content Distribution Agencies to Transform Your Content into a Growth Powerhouse, Foundation Inc
- Why We're Introducing Generative AI to TIME's Journalism, TIME
Local & Maps
Mobile & Voice
- Android XR and Project Moohan hands-on: Gemini is the killer app, The Verge
- Android XR: A new platform built for headsets and glasses, Google Blog
- Apple Nears Switch From Broadcom for iPhone, Home Wireless Chip, Bloomberg
- Continued iOS 18 development is impacting iOS 19, AppleInsider
- Hands On With Google's Gemini-Powered Smart Glasses, Android XR, and Project Moohan Headset, Wired
SEO
- 5 Things To Know Before Choosing an SEO Training Course, BruceClay
- Evaluate Subreddit Posts in Bulk Using GPT4 Prompting | Python SEO, Import SEM
- Look How Far We've Come: IndexNow Expands Adoption Across..., Bing Webmaster Blog
- Python for SEO Course, Sara Taher
- 2025 SEO Predictions: Competing Locally in a National Market, Builtvisible
- How Google Decides Which Brands It Likes: 50 Site Case Study, SEO Works
- Is SEO Dead? Because That Would Make a Lot Of Sense, Inc
PPC
- Bing Levels Up with More Product Ads, PPC News Feed
- Household attribution on Invest and other updates for December, Microsoft Advertising
Search Features
- ChatGPT can't see what you do online. Microsoft Copilot now can., Vox
- ChatGPT now understands real-time video, seven months after OpenAI first demoed it, TechCrunch
Other Search
- 3 artists reimagine AI imagery through speculative photography, Google Blog
- Microsoft Recall screenshots credit cards and Social Security numbers, even with the "sensitive information" filter enabled, Tom's Hardware
- Google's Year in Search 2024: Breakout searches of the year, Google Blog
- Year in Search 2024 Doodle, Google Doodles
Feedback
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