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Friday, November 15, 2024

Explore new capabilities with Copilot, omni-channel Performance Max ads, and more. | View as a web page

November 2024

Microsoft Advertising Insider

Hi there,

Welcome to the November edition of Microsoft Advertising Insider! In this edition we have updates on Copilot, Performance Max campaigns, gaming, and more. Plus, we have directions on how to create your first Performance Max campaign if you haven't yet. No time to waste.

See what's new >

Trending blog posts

Transforming audience engagement with generative AI

On October 1 we released the refreshed Copilot, which delineates organic and sponsored conversations better and introduces ads in a way that complements Copilot's simplified layout. We also released new Copilot in the Microsoft Advertising Platform capabilities.

Read more ❯

Press start: Engage players and boost your brand with Microsoft Advertising

As the world increasingly turns to digital entertainment, gaming has emerged as a popular activity, connecting people across the globe. For brands and marketers, gaming offers untapped potential to effectively engage with their audiences.

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Performance Max updates and other updates

In our monthly update you'll read that Performance Max and other campaigns are now supported with search term insights reports, and we have Performance Max pilots to share.

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The perfect time to set up Performance Max campaigns

With the holiday season upon us, there's truly no better time to get set up for Performance Max campaigns. And with the help of Copilot in Microsoft Advertising Platform, it's also never been easier to get started! In this blog post, we're sharing a few 'how to' videos to help you get started.

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Unlocking Identity and Privacy: On-Demand Webinar

Catch up on our latest webinar, "Identity and Privacy," now available on demand! Learn about cutting-edge identity strategies and privacy innovations.

Watch now ❯

What else is new

How-to: Get started with omni-channel Performance Max campaigns.

Performance Max is an all-in-one campaign type that provides you with a streamlined setup for multi-format, cross-channel optimization that can bring you more conversions, and AI-powered recommendations designed to meet your goals. Ready to scale your campaign?

Get started ❯

How-to video: Set up Display ads on Microsoft Advertising

Have you had a chance to expand your campaign into Display? With Microsoft, you can serve your Display ads across site like MSN, Microsoft Start, Microsoft Edge, Outlook, and more. Plus, easily setup your ads within the Microsoft Advertising Platform in just a few steps.

Watch now ❯

Holiday planning guidance reminder: Connect with an expert

Don't forget, as the holidays are right around the corner, make sure you connect with a Microsoft Advertising expert for a free consultation on how to meet your goals this holiday season if you haven't yet. Set up a time to connect, or reach out via telephone, or chat.