It's happening! The potential Google's breakup is coming and SEOs should consider possible consequences of that and how it can impact their SEO job. โอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอโอยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญยญ
This week's SEO Newsletter is brought to you by SEO consultant Olga Zarr and her wonderful sponsors Cora SEO Tool, SEOcrawl, and Ranking Raccoon๐
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โGoogle Shopping has been transformed with AI to offer personalized product suggestions, virtual try-ons, and tools for finding the best prices.
The update, which includes a personalized homepage and new deal-finding features, started rolling out in the U.S. on October 15, 2024.
Google search ranking volatility spikes again
Google Search rankings experienced increased volatility around October 15, 2024, with some SEOs reporting notable shifts in rankings, both positive and negative.
Barry Schwartz notes this is part of ongoing fluctuations since the August 2024 core update.
SearchGPT outpacing Perplexity, Claude in driving referrals for brands
โDanny Goodwin reports that SearchGPT, despite its limited beta status, is outperforming Perplexity and Claude in terms of referral traffic.
BrightEdge data shows SearchGPT is sending 4x more referrals to brands while growing 150% month-over-month.
Google reshuffles leadership, focusing on AI and technical direction
Google announces major leadership changes, with Prabhakar Raghavan becoming Chief Technologist and Nick Fox taking over search.
YouTube citations in Google AI Overviews see 300% increase
โYouTube citations in Google AI Overviews have surged by 310% since August, while overlap between organic search rankings and AIO citations increased overall but decreased for shopping queries.
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A famous YouTuber posted a video criticizing Google Search for issues with its results page, SEO, and AI changes.
I wanted to express my personal, honest opinion in his video, but he won't allow any comments that are not aggressive towards Google and complaining. You need to agree with him to get approved.
Google AI Overviews appear to exclude sites affected by Helpful Content Update
The article reports that Google's AI Overviews are not citing or linking to websites impacted by the Helpful Content Update, even when these sites rank well in traditional search results.
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SEO professionals can boost brand and lead generation through YouTube
"About 30% of the leads we get at Norzer come from people who find us through YouTube," states Ryan McCain.
The article advocates for SEO professionals to leverage YouTube as a powerful tool for brand building, lead generation, and revenue creation.
CNN's SEO strategy for dominating 2024 election searches
"CNN knows that they won't appear in Google's Top Stories without publishing a completely new URL," states Chris Long.
CNN dominates 2024 election searches by publishing daily URLs with dates, using LiveBlogPosting schema, making frequent content updates, and ensuring high-quality images and homepage links.
Building topical authority remains crucial for SEO success
โShaun Anderson emphasizes the continued importance of establishing topical authority in SEO, particularly with the rise of Google AI Overviews.
He suggests focusing on related content, demonstrating expertise, and repurposing content across social media platforms to optimize for AI and maintain visibility in search results.
EU's Digital Markets Act challenges Google's search monopoly.
The Digital Markets Act (DMA), implemented in 2024, aims to promote fair competition in digital markets by preventing tech giants like Google from favoring their own services in search results.
The article highlights noticeable changes in European search results, particularly in the travel sector, and advises SEOs to adapt their strategies by experimenting with new SERP features and monitoring compliance with the DMA.
SEO adapts to 'Zero-Click World' as Google traffic declines
โChantal Smink reports that Google is sending less traffic to websites, forcing a shift in SEO strategies. She proposes a new content approach focusing on helpful, expert-driven, and audiovisual content that can be repurposed across platforms.
Optimizing Google Merchant Knowledge Panel boosts e-commerce visibility
โDoreid Haddad and Andrea Volpini explain how businesses can enhance their online visibility using the Google Merchant Knowledge Panel.
Key strategies include accurate schema.org markup, consistent business information, highlighting unique attributes, leveraging reviews, and adapting to Google's updates
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