Thursday, September 26, 2024
Unwrap growth this holiday season with Microsoft Advertising. Plus, 3 surprising customers insights your won't want to miss.
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| Unwrap growth this holiday season with Microsoft Advertising. Plus, 3 surprising customers insights your won't want to miss. | View as a web page | | | | | | | | | | September 2024 | | Microsoft Advertising Insider | | Hi there, Welcome to the September edition of Microsoft Advertising Insider. This is a special month as the seasons change and we share some especially exciting updates. The holiday's are right around the corner so we know it's a busy time for many of our advertisers. Tune in for another batch of updates on how to drive growth for your business! | | | | | | | | | | Unwrap growth this holiday season with Microsoft Advertising | | Get ready to unwrap growth this festive season with 'Your holiday season marketing playbook 2024', packed with insights, tips, and tricks. | | | | | | | | Three surprising festive shopping insights you won't want to miss | | We're excited to share three surprising and actionable insights for advertisers we've identified from the Holiday Season Marketing Playbook 2024, related to how shoppers behave online during the festive season. | | | | | | | | Small and medium businesses can achieve transformative growth this holiday season | | Microsoft Advertising is excited to share a multitude of products and tactics that empower advertisers like you to create efficient and targeted campaigns. | | | | | | | | Audience ads releases and other updates for September | | We're back with a monthly product roundup. With this month's top story: making Audience ads even more relevant and efficient for advertisers. | | | | | | | | The key to unlocking business growth with AI—a dentsu story | | See how dentsu leveraged Copilot in the Microsoft Advertising Platform to enhance efficiency and results in their media and paid search operations. By using AI, dentsu was able to automate mundane tasks, allowing their team to focus on high-value work and creative problem-solving. | | | | | | | | Holiday planning guidance: Connect with an expert | | As the holiday's get closer, make sure you connect with a Microsoft Advertising expert for a free consultation on how to meet your goals this holiday season. Set up a time to connect, or reach out via telephone, or chat. | | | | | | | | Case study: How Lodha drove massive reach with Connected TV ads | | Lodha, a renowned real estate company wanted to launch a high-impact brand campaign via premium channels to reach high-net-worth clientele. Partnering with Microsoft Advertising, Lodha launched a Connected TV campaign which drove massive reach and view-through rates. | | | | | | | | Case study: How Eyebuydirect acheived +393% increase in conversions year over year | | Eyebuydirect, a subsidiary of EssilorLuxottica, was looking for a competitve advantage. Using Microsoft Advertising the team worked to drive efficient growth and improve conversions. Leveraging Dynamic Remarketing the team was able to drive a +393% increase in year over year (YoY) conversions along with a +149% increase in return on ad spend (ROAS). | | | | | | | | | | Looking to connect with someone 1:1 for assistance with your account, or to sign up if you haven't yet? | | | | | | | | | | | Please do not reply to this email, which was sent from an unmonitored mailbox. Please contact Microsoft Advertising if you have any questions. | | | | | | | | | | | | | | Copyright 2024 Microsoft Corporation. | | | | | | | | | | |
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