Plus: Recruitment, Young Americans Drinking Less, Smoking Harm, Vaccination Views
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 | The voice of the world in numbers | | | Aug. 20, 2024 | | | Welcome to Front Page, where we break down Gallup's latest insights on our constantly evolving world. Here are the five insights you shouldn't miss this week: | | | 1. U.S. Willing to Vote for Female and Black Candidates | | | | The Data: In 1958, a slight majority of Americans (54%) said they would vote for a well-qualified woman for president, while fewer than four in 10 (38%) would vote for a Black candidate. Both figures have increased substantially since, with more than 90% now expressing willingness to vote for candidates with these characteristics, as of Gallup's latest update in January 2024. Supportive Public Opinion Landscape: This week at the Democratic National Convention, Kamala Harris will formally accept the Democratic Party's nomination for president, making her the second woman, the second person of color and the first woman of color to receive a major political party's nomination for the presidency. This comes at a point when the vast majority of Americans express a willingness to support diverse candidates. Explore All Characteristics | 2. Recruitment Goes Digital | | | | The Data: Half of recently recruited U.S. employees (50%) report that the organization approaching them discovered them through online professional networking sites like LinkedIn, an increase from 39% in 2015. Primed to Leave? Employees who report being approached via online professional networks (61%) or job sites such as Indeed (70%) are more likely than those approached differently, such as through word of mouth (56%), to leave their current position. Read Story | 3. Sober Young Americans | | | | The Data: Young adults' self-reported alcohol consumption has fallen in recent years to 59%, down from 65% in the years just before the pandemic. Both figures are well below the average 72% who reported drinking in the early 2000s. Trends by Age: While alcohol consumption among young adults is now similar to that of adults aged 55 and older (58%), far more middle-aged adults (69%) report imbibing. The latest drinking rate among 35- to 54-year-olds is near that age group's record high of 71% before the pandemic. Latest Data | 4. Up in Smoke | | | | The Data: Large majorities of Americans view cigarettes (79%) and chewing tobacco (61%) as “very harmful” to the people who use them, while a smaller majority (57%) view e-cigarettes or vaping similarly. The perceived danger extends less to other tobacco products like cigars (45%), pipes (44%) and nicotine pouches (34%). Cigarette Smoking at a Low: Public awareness of smoking's health risks coincides with record-low smoking rates, with just 11% now saying they have smoked cigarettes in the past week. Full Story | 5. Partisan Divide on Vaccine Importance | | | | The Data: About one in four Republicans and Republican-leaning independents (26%) say it is extremely important for parents to get their children vaccinated — less than half the rate among Democrats and Democratic leaners (63%). Long-Term Trend: Americans overall are now less likely to consider childhood vaccines important, with 40% saying it is extremely important for parents to have their children vaccinated, down from 58% in 2019 and 64% in 2001. Declining belief in the importance of vaccines is essentially confined to Republicans and Republican-leaning independents, as the views of Democrats and Democratic leaners have changed little over the past 24 years. Read Story | | |
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