🔥 Your Weekly SEO Advantage: Latest News & Trends From Olga Zarr [July 23]

By rahmat hidayat

Tuesday, July 23, 2024

​ Your weekly dose of SEO news, tips, resources and more from Olga Zarr. ​Join 8200+ ambitious SEOs who already subscribed. This week's SEO Newsletter is brought to you by my amazing sponsors: Cora, SE Ranking and Crowdo. ​ Do you want to charge $5K+ for SEO audits? I will teach you how... Before we dive into the main newsletter, I have something important to share. Please read this entire message. Two years ago, my SEO audit methodology content was stolen and turned into a book. It was a huge setback, but I am back and ready to offer you the absolute best course on SEO auditing. The SEO Audit Mastery course is the culmination of my 12+ years in SEO and 6+ years focused solely on auditing. You've been waiting for this moment for TWO years, and it's finally here! ​The early bird presale for my SEO Audit Mastery course has just begun. For a limited time, get 85% OFF – just $750 (regularly $5,000)! This offer is available from July 22 to July 31, and spots are limited, so act fast! ⏳ This course will equip you with the skills to charge $5K or more for your SEO audits. Plus, there's a 30-day money-back guarantee – if you're not satisfied, you get your money back. The SEO Audit Mastery course is perfect for beginners, advanced SEO professionals, SEO enthusiasts, and ambitious SEOs looking to master the craft of SEO auditing and earn money from it. I teach my entire SEO audit methodology step by step (and a lot more). This is a one-time opportunity to get access to the course for a fraction of its price and keep that price forever. Additionally, you'll gain lifetime access to SEOSLY Pro, my exclusive community of SEOs. Get 85% OFF Now! ​ P.S. I'll be sending more emails during the presale and sale period, but once it's over, the number of emails will go down. Thanks for your patience!🙂 THE LATEST IN SEO New Google core update expected in weeks Google has announced that a new core update to its search algorithm is expected to be released in the coming weeks, though an exact date has not been set. Many websites affected by previous updates, particularly the September 2023 helpful content update, are hoping to see recoveries with this upcoming core update. ​From Barry Schwartz Billions of Google redirects to stop working next year Google has announced that its URL shortener service will cease functioning on August 25, 2025, affecting billions of redirected URLs. Starting August 23, 2024, users clicking on these redirects will see an interstitial page warning of the impending shutdown, with the service completely stopping a year later and returning 404 errors for all goo.gl links. ​From Barry Schwartz The Google Maps pin scam: A new Google Business Profile threat A new scam involving Google Maps allows competitors to move a business's location pin, potentially harming its rankings and visibility without notifying the owner. To safely correct a moved pin, users should suggest an edit using an email not associated with the Google Business Profile, rather than directly editing the listing to avoid potential account suspension. ​From Search Engine Land​ Google Merchant Center Next Coming To All Merchants Google is rolling out Merchant Center Next, an updated version of Google Merchant Center, to all merchants this month. This new interface aims to simplify product management on Google, offering improved usability and insights, despite some advertisers expressing concerns about the changes. ​From Barry Schwartz Google announces new approach for Privacy Sandbox, prioritizing user choice Google's Anthony Chavez reveals a shift in the Privacy Sandbox strategy, moving away from deprecating third-party cookies to introducing a new Chrome experience that allows users to make informed choices about their web browsing privacy. This decision comes after extensive feedback from stakeholders and early testing, with Google continuing to develop privacy-preserving alternatives and engaging with regulators to finalize the approach. ​From Google​ SPONSOR SE Ranking SE Ranking unveils groundbreaking research on Google's AI Overviews, revealing a dramatic shift in search results and offering crucial insights for SEO specialists. This comprehensive study analyzes 100,000 keywords across 20 niches, uncovering surprising trends in AI-generated content and providing actionable strategies for navigating the evolving digital landscape. ​ READ THE STUDY SEO STUFF FOR YOU FROM OLGA ZARR $5K to $20K per Website Audit - The SEO Audit Masterclass You Can't Mis 😱 In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert. I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services. ​ ​ Personal Injury Lawyer SEO Masterclass: In-Depth Keyword Analysis & Optimization (SEO for Lawyers) In this video, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization. ​ SEO TIPS & TRICKS Here are a few cool tips from the English Google SEO office-hours from July 2024. Google warns rapid content expansion may trigger site re-evaluation John Mueller cautions that dramatically increasing a website's content volume can cause Google to view it as an entirely new site, necessitating a full re-evaluation. He suggests that strategic, phased growth may be preferable to avoid potential disruptions in search performance that could result from such large-scale content expansions. Google confirms local domains and languages boost regional rankings Google's spokesperson revealed that using country-specific domain names (ccTLDs) and local languages can provide a slight ranking advantage in regional search results. While the impact of ccTLDs is minor, matching the website's language to the user's query language is likely to have a more significant effect on local search performance. Google clarifies impact of blocking crawling on link effectiveness Google's spokesperson explains that blocking crawling or indexing of a URL effectively cancels the "linking power" from both external and internal links on that page. He suggests considering this issue from a user's perspective: if a page is inaccessible to users, any links on it become irrelevant. The advice emphasizes the importance of making important pages discoverable through links from indexable and relevant pages within a website. Google clarifies importance of heading hierarchy for SEO Gary from Google confirms that while using heading elements (H1-H6) in hierarchical order is beneficial for accessibility, it doesn't significantly impact SEO performance. He emphasizes that Google's SEO Starter Guide is regularly updated and remains accurate, cautioning against relying solely on third-party SEO tools for Google-specific recommendations. The response highlights that Google's approach to headings aligns with flexible HTML standards rather than rigid hierarchical rules. CHECK MY SEO GUIDES Lawyer SEO Guide Interested in SEO for lawyers? You must check the most comprehensive lawyer SEO guide on the internet. Available in the written version (14K+ words) and as a video (1 hour). ​READ NOW →​ ​ JavaScript SEO Guide Interested in JavaScript SEO?Learn all about JavaScript SEO in my in-depth written guide (12K+ words) and video guide based on my interview with Martin Splitt from Google. ​READ NOW →​ ​ Cora SEO Tool Guide Want to get better SEO results? Cora is the tool you are looking for. Check my review of the tool and watch my video guides. You can get Cora 25% OFF as my subscriber. ​READ NOW →​ ​ ​ SPONSOR Crowdo Want to get natural backlinks that cost a fraction of what you typically pay for a guest post? Links from popular niche forums (300K+ traffic, on average) where your product doesn't feel out-of-place Strong SEO metrics (58+DA, 30+TF) and low spam score Each link is supported by unique and human-written content. No automations and AI fluff, everything is carried out manually. Discover Crowdo DON'T MISS THESE SEO RESOURCES SEO Article Looking Ahead To The Future – SGE, Gemini…And AGI? Marie Haynes discusses how Google's AI initiatives, including AI Overviews and Gemini, are revolutionizing search and information retrieval. She predicts these technologies will profoundly impact SEO and digital marketing in the coming years, offering new opportunities for businesses to leverage AI capabilities and potentially monetize their content through Google's evolving platforms. ​From Marie Haynes​ Mark Traphagen outlines the three pillars of SEO success: Authority, Relevance, and Experience Mark Traphagen explains that successful SEO strategies are built on three fundamental pillars: authority, relevance, and experience. He emphasizes that optimizing these three aspects - by earning quality links, creating relevant content, and ensuring a positive user experience - is crucial for improving search rankings and satisfying both search engines and users. ​From Mark Traphagen​ Tim Soulo reveals how to gain search traffic without ranking: Second-hand search traffic strategy Tim Soulo explains the concept of "second-hand search traffic," a strategy to gain search visibility without directly ranking for target keywords. He emphasizes that by getting featured on high-ranking pages relevant to your business, you can tap into their search traffic, providing a faster and potentially easier way to reach your target audience compared to traditional SEO methods. ​From Tim Soulo​ Miriam Ellis reveals 11 Google Business Profile fields that impact local rankings Miriam Ellis outlines 11 key Google Business Profile fields that significantly influence local search rankings, including business title, address, categories, and reviews. She emphasizes the importance of optimizing these fields to improve local visibility, providing detailed explanations and practical tips for each factor to help businesses maximize their local search performance. ​From Miriam Ellis​ How to bulk export translated results from Google Search Console by country via the GSC API and Analytics Edge Glenn Gabe outlines a method for bulk exporting Google's translated results data from Search Console by country using the GSC API and Analytics Edge. He highlights the importance of understanding this data for SEO strategies, explaining how to access and analyze it to inform content translation decisions and improve international search visibility. ​From Glenn Gabe​ The use of XmR charts for identifying Google updates' impact on website traffic Ryan Law discusses the potential of using XmR charts, a statistical tool, to analyze website traffic data and identify the impact of Google algorithm updates. He explains how XmR charts can help distinguish between normal traffic fluctuations and significant changes, while also highlighting the limitations of this approach and the need for careful interpretation when applying it to complex web traffic data. ​From Ryan Law​ Harry Clarkson-Bennett outlines comprehensive guide for SEO in news publishing Harry Clarkson-Bennett, SEO Director at The Telegraph, provides an in-depth guide on SEO strategies for news publishers. He emphasizes the unique challenges of publisher SEO, including high content volumes and fast-paced environments, and offers key tips such as prioritizing technical SEO, optimizing for Google's "Top Stories," and building strong relationships with editorial teams. Harry also discusses the importance of E-E-A-T, team structure, and analytics in creating an effective SEO strategy for news websites. ​From Harry Clarkson-Bennett​ THE TOOL THAT CHANGED MY SEO ​Cora SEO Software has completely transformed my approach to SEO. It analyzes thousands of factors and pinpoints exactly which ones impact rankings, and how much you need to compete with top-ranked sites. Don't just take my word for it – try it yourself! As a special offer for my newsletter subscribers, you can get a lifetime deal with 25% OFF plus free unlimited training. Don't miss out on this game-changing tool! ​ Get Cora 25% OFF IMPORTANT ANNOUNCEMENT! As I approach the 4th anniversary of SEOSLY, I'm making some exciting changes to my newsletter: Weekly SEO Updates. I'll be sending a comprehensive newsletter every week (Monday or Tuesday) with crucial SEO news and insights. Occasional Promotions. I might sometimes send a second weekly email about my #SEOSLY products or services (Thursday or Friday). Improved Format. I'm giving the newsletter design a makeover for better readability. New Platform. I have moved to a more user-friendly platform. I've been cleaning my subscriber list and importing from the old platform. If you feel you're on this list but shouldn't be, or if you no longer want to receive my updates, please use the unsubscribe link below. If you're happy to keep receiving my updates, you don't need to do anything. Thanks for being part of my #SEOSLY community. I'm excited to bring you even more value! See you in the next episode! Best, ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you don't want to receive e-mails from me, you can unsubscribe here. To change your email or preferences manage your profile. SEOSLY 66 W Flagler St., Suite 900, Miami, FL 33130

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