Your Commerce Matters Newsletter is Here – July Edition

Tuesday, July 30, 2024

Hello ,

Just as the Olympic Games gear up in Paris, it's time to elevate your eCommerce game! Wherever you are in the world, and whether you're starting out or scaling up, now is the perfect time to seize new opportunities.

Discover actionable strategies in this newsletter to increase the performance of your business. We'll help you understand the importance of analytics in Conversion Rate Optimization and provide tips to combat digital piracy. Additionally, we have actionable marketing automation insights for your eCommerce business and will share 11 essential marketing automation tips. From enhancing customer engagement to maximizing conversions, we're here to help you make the most of the sunny season in eCommerce.

Let's turn up the heat – and go for the gold! – on your online success this summer!

Happy selling!

In the Spotlight

Tekpon Awards 2024

We're delighted to share that 2Checkout (now Verifone), has been honored with the 2024 Tekpon Star Award! Tekpon is a leading B2B SaaS marketplace connecting businesses with the right software solutions. Featuring genuine user reviews, Tekpon helps companies optimize their software stack effectively and affordably.

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On the Blog this Month

Increase The Performance of Your Business: How Important Analytics Is When Doing CRO

Analytics and Conversion Rate Optimization go hand in hand. Relying solely on intuition without data leads to missed opportunities. Learn how to use analytics to boost your CRO efforts and drive better business performance.

Combat Digital Piracy with 10 Essential Safety Tips

The digital age provides vast access to creative content but also increases the risk of digital piracy. Content creators invest significant effort and resources into their work, and piracy undermines their earnings and value. Discover 10 essential tips to protect your digital content and secure your creations.

11 Marketing Automation Tips for Your eCommerce Business

Marketing automation goes beyond traditional email campaigns. Explore 11 powerful tips to elevate your eCommerce marketing strategy, ensuring personalized and effective communication that drives engagement and boosts sales.

Recommended Picks

5 Metrics to Elevate Your Loyalty Program

Loyalty programs are powerful tools for boosting sales, retaining customers, and creating brand advocates, but measuring their effectiveness can be tricky. Discover five essential metrics to accurately gauge the performance and ROI of your loyalty program, helping you refine your strategy and maximize its impact.

Pymnts.com

New vs. Existing Customers: Should You Price Differently?

Not all customers are the same, and recognizing this is important for effective segmentation. Discover why one-size-fits-all pricing rarely works and learn strategies to tailor your approach to attract both new and existing customers.

Prisync.com

Landing Page Optimization Process for High Conversion Rates

Ever wondered why there's often a significant gap between attracting website traffic and converting visitors into customers? Go through the factors influencing this gap and explore effective strategies for optimizing landing pages to achieve higher conversion rates.

cxl.com

Verifone Labs

Enhanced Security for Hosted Checkout Carts

2Checkout (now Verifone) merchants now have a new security feature for their hosted carts. The enhanced security for our hosted checkout carts allows you to manage the list of approved domains for redirects. The domain validation will be available starting August 6.

Stopped Support for Backup Media

2Checkout no longer supports providing backup media: CD, DVD or USB drive delivery. Please ensure such products are disabled from your product catalogue.