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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
The #SEOSLY SEO newsletter is back and is better than ever.
Not only have I moved to a new and better platform but I will also be implementing a lot of changes to provide even more value to you.
I know there has been radio silence for almost a month but life got in the way. I am back!
THE LATEST IN SEO
Configure your shipping and returns directly in Search Console
Google now allows merchants to configure shipping and returns information directly in Search Console, streamlining the process of providing crucial product delivery details to potential customers. From Google Search Central Blog
Google AI Overviews only show for 7% of queries, a new low
Danny Goodwin reports that Google's AI Overviews now appear in less than 7% of search queries, marking a significant decrease in visibility, particularly for education, entertainment, and ecommerce-related searches, while also reducing citations from user-generated content sites like Reddit and Quora. From Search Engine Land
Translated results in Google Search
Google Search may translate search result titles and snippets to improve accessibility for users searching in their local language, with the option to view the original content and the ability for site owners to opt out of this feature. From Google Search Central
Google introduces metadata labels for AI-generated and manipulated images in search results
Google now supports metadata for indicating AI-generated or manipulated images in Google Images. Specifically, the documentation mentions a new "Digital Source Type" field in IPTC photo metadata that allows specifying the source of an image. From Google Search Central
2024 zero-click search study
Rand Fishkin reports that, based on a 2024 clickstream study, only 37.4% of Google searches in the EU and 36% in the US result in clicks to non-Google websites, highlighting the dominance of zero-click searches and Google's self-preferencing in search results. From SparkToro
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In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites. From Google Search Central (YouTube)
Fresh content indexing issue fixed
As of July 9, 2024, we can see that Google has fixed the issue with indexing fresh content. From Google Search Status Dashboard
AI Overviews, e-commerce site updates, and more! (July '24)
In this episode of Google Search News, John Mueller covers the latest updates on structured data for e-commerce sites, finding information in faster & easier ways with AI Overviews in Google Search, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners. From Google Search Central (YouTube)
4 tips for faster images on your website
In this episode, SEO practitioners can learn about 4 tips for loading images faster on your website for a better user experience. Watch along as Martin discusses compression settings, responsive sizing for different sized devices, and more! From Google Search Central (YouTube)
THE LATEST FROM SEOSLY
Personal Injury Lawyer SEO Masterclass: In-Depth Keyword Analysis & Optimization (SEO for Lawyers)
In this video, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization.
E-Commerce SEO Master Class With Olga Zarr & Patrick Rice 👑
In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers.
Confessions of a Black Hat SEO Expert: Charles Floate Tells All 😱
In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry. We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates.
I know it's been a while but the first course in my SEO Audit Mastery series of courses will be launched on August 1, 2024. You will have a unique chance to get the course 50% OFF as an early bird between July 22 and July 31. Stay tuned. More info coming soon.
P.S. If you are an active subscriber of SEOSLY Pro (check the deal below) during the course presale or launch, you will be able to get it 75% OFF.
SEOSLY Pro 75% OFF for Subscribers [Special Deal]
My newsletter subscribers have a unique opportunity to get access to SEOSLY Pro for 25% of the regular price:
SEOSLY Pro Yearly:75% OFF + 2 months free. Now only $222 per year (regular price $888)
SEOSLY Pro Monthly: 75% OFF. Now only $22 per month (regular price $88)
SEOSLY Pro is the ultimate SEO community, designed to help you take your skills to the next level. With SEOSLY Pro – you'll gain valuable insights, resources, and support directly from me, Olga Zarr, and a passionate community of SEO professionals.
As much as I love sharing my 12+ years of SEO experience with all of you, there are only so many hours in a day.
Between client work, research, and creating content, I've found myself unable to keep up with the hundreds of messages, questions, and comments I receive daily. 😓
That's why I've created SEOSLY Pro – it's my way of continuing to share my knowledge with a bigger audience, while still being able to pay the bills and maintain a healthy work-life balance.
SEO TIPS & TRICKS
SEO Tip: It's not possible to block content from Discover
Google has confirmed that there is currently no way to block specific content from appearing in Google Discover, unlike Google News where such options exist. This limitation highlights a gap in publishers' ability to control content crawling across different Google products, potentially affecting how certain types of content are displayed in Discover versus organic search results. From Search Engine Journal
SEO Tip: Don't use URL fragments to change page content
Google updated its URL best practices documentation, emphasizing that fragments (pound signs) should not be used to change page content, as Google generally doesn't support fragment URLs for crawling and indexing. From Barry Schwartz
CHECK MY SEO GUIDES
Lawyer SEO Guide
Interested in SEO for lawyers? You must check the most comprehensive lawyer SEO guide on the internet. Available in the written version (14K+ words) and as a video (1 hour).
Interested in JavaScript SEO?Learn all about JavaScript SEO in my in-depth written guide (12K+ words) and video guide based on my interview with Martin Splitt from Google.
Want to get better SEO results? Cora is the tool you are looking for. Check my review of the tool and watch my video guides. You can get Cora 25% OFF as my subscriber.
A few months before Google I/O, we conducted research, examining 100,013 keywords with various search intents, volumes, and lengths. After the AI Overviews' official rollout during Google I/O 2024, we used the same research parameters and discovered the main changes that might grab your attention. I'd like to promote our research in the upcoming newsletters and podcasts.
Aleyda Solis provides a comprehensive guide for analyzing organic search traffic drops, outlining seven key questions and various SEO tools to assess the causes of ranking changes. She emphasizes the importance of comparing data over time, identifying affected queries and pages, analyzing SERP features, and studying competitors' performance to develop a prioritized optimization strategy. From Aleyda Solis
Does Google know if content is accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
Marie Haynes analyzes Google's search ranking system, highlighting how it relies on user behavior rather than content understanding to determine relevance. She discusses the challenges this poses for accurate and helpful content like WalletHub's credit card recommendations, which struggle to rank against more recognized brands, and suggests that Google may eventually develop better methods for assessing content accuracy. From Marie Haynes
I Disavowed Every Link To My Website. Here's What Happened
Cyrus Shepard conducted an experiment where he disavowed over 10,000 links to his website using Google's Disavow Tool, but observed no significant impact on his traffic over a seven-week period. He theorizes that Google may not have trusted the disavow file, that more time might be needed for the disavow to take effect, or that he didn't disavow enough links, leading him to file a revised, more selective disavow file for further testing. From Zyppy
Tracking Rankings on LLMs (AI Chatbots)
Chris Green tested ranking tracking on AI chatbots like ChatGPT and Gemini. He found results were inconsistent across different LLMs and queries. Traditional SEO rank tracking methods may not work well for AI chatbots. Green suggests new approaches may be needed to track rankings on LLMs effectively. From Chris Green
How To Spot SEO Myths: 26 Common SEO Myths, Debunked
With a lot of misinformation surrounding SEO, how do you spot the fact from the fiction? Discover the top 26 most contentious SEO "facts." From Helen Pollitt
Why are so many affiliate sites losing organic traffic?
Google's March 2024 core update has significantly impacted affiliate sites, with those lacking strong brand search losing organic traffic and rankings. To adapt, smaller affiliate sites need to focus on driving brand search through integrated PR and SEO strategies, influencing audience search behavior to improve their visibility in search results. From Kevin Rowe
Don't Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast
Tim Soulo, CMO of Ahrefs, shares 10 lessons learned from reaching 10,000 downloads of the Ahrefs Podcast, highlighting the challenges of podcasting. He emphasizes the significant workload, the need for a team, the difficulty of interviewing, and the limited promotional opportunities, cautioning those considering starting a podcast to think twice before diving in. From Tim Soulo
Unlocking Growth Through Enterprise SaaS SEO
Patrick Stox provides a comprehensive guide to enterprise SaaS SEO, covering content marketing, link building, technical SEO, and reporting strategies. He emphasizes the unique challenges and opportunities for enterprise companies, offering practical advice on improving visibility, rankings, and revenue through various SEO tactics tailored for large-scale operations. From Patrick Stox
10 Observations about AI Overviews after a full month
Albert Gouyet analyzes the evolution of Google's AI Overviews during June 2024, noting significant changes in their presence, size, and content across different industries and query types. The data shows Google refining AI Overviews to provide more precise, authoritative information while reducing overlap with traditional search results and user-generated content, suggesting a focus on complex, knowledge-intensive topics rather than everyday consumer decisions. From BrightEdge
IMPORTANT ANNOUNCEMENT!
As I approach the 4th anniversary of SEOSLY, I'm making some exciting changes to my newsletter:
Weekly SEO Updates. I'll be sending a comprehensive newsletter every week (Monday or Tuesday) with crucial SEO news and insights.
Occasional Promotions. I might sometimes send a second weekly email about my #SEOSLY products or services (Thursday or Friday).
Improved Format. I'm giving the newsletter design a makeover for better readability.
New Platform. I have moved to a more user-friendly platform.
I've been cleaning my subscriber list and importing from the old platform. If you feel you're on this list but shouldn't be, or if you no longer want to receive my updates, please use the unsubscribe link below.
If you're happy to keep receiving my updates, you don't need to do anything. Thanks for being part of my #SEOSLY community. I'm excited to bring you even more value!
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