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Friday, July 26, 2024

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July 2024

Microsoft Advertising Insider

Hi there,

Welcome to the July edition of Microsoft Advertising Insider. As we dive into the heart of Summer, we're excited to share a fresh wave of updates and innovations from Microsoft Advertising around connected TV, identity, and AI. Discover new tools and insights designed to elevate your business and make the most of this vibrant season. Keep scrolling!

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Trending blog posts

Making CTV accessible to everyone

Globalization has transformed business operations, creating new markets for organizations of all sizes. In today's landscape, accessibility to connected TV (CTV) is crucial. Learn how businesses can leverage CTV to reach wider audiences and enhance their advertising strategies.

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Rebalancing the work equation with AI

AI is revolutionizing the workplace by automating tasks, creating new opportunities, and enhancing productivity. Microsoft Advertising's use of generative AI tools, such as Copilot and Microsoft 365, has resulted in time savings for meeting-related work, information retrieval, and simplifying tasks. By reinvesting this saved time into strategic and creative activities, professionals can achieve their aspirational potential.

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Think, share, do: Three steps to enhanced-AI collaboration

It's a new world in terms of collaboration when AI is in the mix. In this article we'll walk through our insights and experiences on how to collaborate effectively with AI in the advertising and marketing industry. We'll introduce our framework of "think, share, do", which outlines the three key steps to successful AI collaboration.

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Shaping your identity strategy

The future of privacy-compliant advertising will rely on an array of strategies; experimentation and keeping an open mind. Microsoft is at the forefront of setting and influencing privacy-preserving standards, and we make it easy for you by ensuring our platforms work with the most widely used industry solutions to preserve addressability without relying on cookies. Explore how to ensure your identify strategy is comprehensive and robust.

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Power user's guide to AI for advanced scenarios

Artificial intelligence (AI) is transforming the way we work, communicate, and create. How can you harness the power of AI to enhance your productivity and creativity in advertising and marketing? Review insights and tips on how to become a power users of AI for advanced scenarios.

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Reshaping the retail media ecosystem with scale, simplicity, and innovation

Advertisers and brands deserve simplicity and transparency in how they buy, with an ability to reach people with personalized advertising that they love. We are doing this via a new integration between Criteo and the Microsoft Advertising Network for retail, offering scaled demand access to Criteo's retail media supply.

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What else is new

Case study: How Youi tracked a 3x+ lift in consideration and conversion with Native image ads

To learn more about how upper funnel activity was driving incremental impact to downstream performance, Youi, a leading insurance player in Australia, ran a six-week test on Audience ads. The results were quite impressive.

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Case study: Dis-Chem Health grows sales volume by 2.3x with Microsoft Advertising

Dis-Chem Health, a leading retail pharmacy in South Africa was able to drive a 40% boost in sales conversion rate, 2.3x growth in sales volume, and more.

See how >