The future is looking bright

Friday, June 28, 2024

June product updates, Copilot in the Microsoft Advertising Platform, Back-to-school, and more. | View as a webpage

June 2024

Microsoft Advertising Insider

Hi there,

Welcome to the June edition of Microsoft Advertising Insider. As we embrace the warmth of summer and the promise of longer days, we're thrilled to bring you a sunny array of updates from Microsoft Advertising. Dive into our latest features and insights that will help your business flourish in this season of growth and opportunity. Keep scrolling!

Go to the blog >

CoPlanner: Revolutionizing ad operations with advanced AI

In March, we shared how we built Insights Navigator to enhance the quality of our insights delivered to clients, leveraging generative AI. Today, we're sharing how we've used generative AI to revolutionize ad operations with CoPlanner.

What's possible with Copilot in the Microsoft Advertising platform

According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn 75% of knowledge workers are using AI. If you're curious to learn how Copilot in the Microsoft Advertising platform can help you achieve this, then this blog post is for you.

You are creative, not AI: Your guide to advertising image prompt mixology

Let's explore creating AI-generated images for use in your marketing and advertising. We'll explore some key ideas to create AI-generated advertising images that have performance insights mixed right in.

How Microsoft Advertising is revolutionizing productivity with AI

A three-part series on how generative AI can empower advertising and marketing professionals to achieve more.

What else is new

Insights: Back-to-School

Our comprehensive analysis reveals a dynamic shift in shopper behaviour. BTS shoppers are embracing a hybrid approach, with 56% of shoppers prefer making online purchases and remarkably, 72% of people shop online weekly.

Learn more >

Case study: How Microsoft Advertising helped Air France to increase bookings by 52% into its network

Performance Max functionality in Microsoft Advertising helped Air France immediately drive positive impact on key market campaign performance.

See how >

Case study: Choice Furniture Superstore delivers a 14x return on ad spend

Choice Furniture Superstore teamed up with InMobi and Microsoft Advertising to run an extensive campaign that combined Audience and Search campaigns to significantly increase their return on ad spend (ROAS).

See how >