Join Microsoft Advertising at SMX Advanced
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| | | | | | | | | Join Microsoft Advertising at SMX Advanced | | | | Hello, there Join Microsoft Advertising virtually at SMX Advanced on June 11-12 to get up to speed on all things generative AI related.
Here's what you need to do: 1. Register for SMX Advanced (it is FREE)
2. Add the Microsoft Advertising sessions, which are linked below, to your calendar We hope to see you there! | | | | | | How AI is advancing advertising and changing consumer engagement | | | | In this session we will explore the changing nature of consumer engagement in the age of AI and the evolution of the consumer decision journey, with a focus on leveraging conversational chat for personalized and effective engagement. You'll learn how to shape advertising messages and create content that speaks to this new query format. After this session, you will be able to: - Understand the evolution of search in the AI era
- Implement strategies for enhanced search campaigns
- Reach new audiences through AI-driven search
- Communicate with consumers to enhance your own brand's positioning
| | | | | | | | | | Empowering business of all sizes for growth with Generative AI | | | | At Microsoft Advertising, we are committed to driving growth for businesses of all sizes with industry-leading generative AI capabilities and access to powerful AI tools to assist you with everything from campaign creative to optimization. In this session you'll learn: - How to bring your ads into generative AI chat experiences, like Microsoft Copilot and Axel Springer
- How to use Copilot in the Microsoft Advertising Platform and Editor to make advertising easier than ever
- How to launch and manage Performance Max, your new all-in-one, multi-channel campaign on Microsoft
| | | | | | | | | | Discover the possibilities: Reach your audience anywhere across the web | | | | The digital advertising industry is innovating faster than ever, and it can be tough to keep up. We all seem to be in a constant state of tension between driving immediate results and investing in longer-term transformation. Forever toggling between what's pragmatic today and what's possible in the future. Find out what Microsoft Advertising is doing to satisfy both demands for you, our clients, by bringing you closer to what's possible with Microsoft today and tomorrow, as we continue to expand our impact in the ad ecosystem. In this session you will learn how we are innovating a new world of advertising possibilities to empower growth for:
- Consumers
- Advertisers and agencies
- Publishers
| | | | | | | | | | Don't miss this once-a-year opportunity to stay ahead of the curve on all things generative AI-related and join Microsoft Advertising virtually at SMX Advanced. Sincerely,
The Microsoft Advertising team. | | | | | | | | | | | | | | Please do not reply to this email, which was sent from an unmonitored mailbox. Please contact Microsoft Advertising if you have any questions. | | | | | | | | | | | | | Copyright 2024 Microsoft Corporation. | | | | | | | | | |
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