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#SEOSLY SEO Newsletter Hello there! It's Olga Zarr from SEOSLY. As always, I'm bringing you the most important SEO news, tips, and resources to help you become a better and more confident SEO. Follow me on LinkedIn where I will soon be sharing way more free SEO stuff! ---
This week's SEO Newsletter by #SEOSLY is brought to you by our amazing sponsors: Cora, SE Ranking and JetOctopus. If you want to become a sponsor of this newsletter, just reply to this email or check the available sponsorship packages.
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Interview with Martin Split from Google In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! 
>> Watch my interview with Martin Splitt << >> Read my JavaScript SEO guide (10K words) << Top Google & SEO news this week ๐ฅ Here is the latest SEO news. Tune in for Google I/O May 14, 2024 It's coming today! Watch live keynotes and on-demand sessions to hear our latest announcements. Google Search results without SGE jump to 65%, up from 25% The number of Google Search queries without SGE increased from 25% to 65% last month. This is a surprisingly big change, especially considering rumors that SGE could launch widely before or during Google I/O next week. Google CEO on future of links, AI making Search quality worse Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. Check the entire interview with Google CEO Sundar Pichai. Let's talk content decay In this Search Off the Record episode, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay's effect on Google Search results and practical steps to tackle it. Sam Altman shoots down rumors of OpenAI search engine Contrary to rumors and a recent report, OpenAI will not announce an AI-powered search engine at an event on Monday, its CEO and co-founder Sam Altman announced via X on Friday. My Slides & Clips from SEO Mastery Summit 2024 [free] I discussed SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. The slides are free to download. >> Download my slides << You can also watch the clip from my talk, in which I explain an in-depth SEO audit and why I recommend this approach so much. 
>> Watch the clip << And here is the clip where I discuss Google Search Console as your ultimate tool for SEO audits. 
>> Watch the clip << About recent Google algo updates โ๏ธ Here is the news regarding Google algo updates. Google begins enforcement of site reputation abuse policy with portions of sites being delisted Sites like CNN, USA Today, LA Times, and others are seeing their rented subdomains and subfolders drop in rankings after being hit by manual actions. Google lifts some site reputation abuse policy penalties According to Barry Schwartz, Google has begun lifting some of the manual actions and ranking penalties issued to sites that violated the new site reputation abuse policy after those sites took the necessary steps to comply with the policy. Google clarifies site reputation abuse policy not related to linking Danny Sullivan, Google's Search Liaison, has clarified that the recently enforced site reputation abuse policy is not related to linking practices, but rather the content on sites that abuse a site's reputation. The policy targets third-party pages published with little oversight from the host site, aiming to manipulate search rankings without providing value to users. SE Ranking's Major Data Quality Update [Sponsor] If you have been following me for some time, you know that SE Ranking is my daily SEO tool. I especially love its rank tracker, which allows me to track rankings in multiple search engines. And they have just announced a major data quality update. I strongly recommend you join their webinar to learn how you can benefit from their latest advancements. 
>> Register for webinar << Cool SEO tips this week ๐ก And here are a few cool SEO tips shared recently. A market-wide Hreflang implementation extension alternative via robots.txt Aleyda Solis proposes a market-wide hreflang implementation alternative via robots.txt to simplify the complex process of specifying language and country targets for international websites, while keeping the core elements of the current hreflang specification. Start doing SEO testing to prove the SEO concepts you preach I invite you to watch my contribution to the Majestic SEO in 2024 where I talked about the importance of doing SEO tests. 
The Tool That Changed My SEOโ๏ธ If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool โ Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed how I do SEOโฆ And secretly, I want you to take advantage of this tool to stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Ranking Revolution SEO podcast (new) The Ranking Revolution Podcast is the source of strategies and ideas for SEO, growth, and business. It's hosted by my friend Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio. 
>> Check the podcast << Interesting SEO resources this week Here are a few interesting articles and other SEO resources you should check. Unpacking Google's 2024 E-E-A-T Knowledge Graph update Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. 10 most important meta tags and HTML elements for SEO Aleh Barysevich discusses the importance of using HTML meta tags and elements for SEO, emphasizing that they help search engines understand and display webpage content effectively. It provides a list of the top 10 meta tags and HTML elements, along with best practices for optimizing each one to improve search visibility and drive traffic to a website. 6 unpopular SEO opinions you need to consider Ryan Jones shares six unpopular SEO opinions, emphasizing the importance of focusing on user intent, real marketing, and aligning with search engines' goals rather than relying on outdated tactics. He suggests that SEOs should prioritize user experience, diversify their traffic sources, and adapt to the evolving search landscape to serve users' needs better. Entity-oriented search: The evolution of information retrieval, explained Learn how modern search engines use entities, context, and knowledge graphs to understand queries beyond just matching keywords truly. Reddit is seeing explosive SEO growth. But is it truly helpful to users? Silvia Gituto explores Reddit's significant increase in SEO visibility on Google since late July 2023, which has raised questions about the helpfulness and reliability of user-generated content in search results. While some answers provide unique perspectives and authentic experiences, others can be misleading, incomplete, or dangerous, especially for YMYL topics. 5 important observations about the evolution of AI Search in April 2024 According to Albert Gouyet, "There's a lot of evolution in AI search happening in April," as Google refines SGE for live release and Perplexity focuses on trusted sources, with notable changes including reduced SGE visibility, a shift in product display formats, increased Yelp citations on Perplexity, more concise SGE results, and new warnings about the experimental nature of generative AI. SEO lessons from Reddit: Takeaways for your own content strategy Abby Gleason explores the reasons behind Reddit's significant increase in SEO traffic. She provides practical advice on how to incorporate the platform's best practices, such as hiring writers with firsthand expertise, adding rating systems, fostering healthy comments sections, prioritizing user experience, and writing with a distinct voice, into your own content strategy to build trust with your audience. Free tech SEO webinar with Kristina Azarenko Join Kristina Azarenko on a free webinar and learn: โ
The top mistakes that are causing imposter syndrome (and how to fight it)
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3-step proven process to get confident in your technical SEO skills quickly
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The 1 thing that will help you be heard and get a seat at the table Just click here - https://techseo.pro/free/ - and choose the time that works for you. How to track rankings (the right way) Have you ever seen a page climb to a great ranking position only to plummet the next time you check? Most rank trackers give you a false sense of security. They only check your rankings once daily and miss the times they drop just hours after giving you the report. This is a slight reporting error, but it leads to confusion about how you're truly ranking for targeted keywords. If you want to see how I use the Cora Volatility Tool to claim stable, consistent rankings, I reveal the full process in this video: 
>> Watch how I use Cora to analyze my rankings. << ๐ 2 FREE templates for SEO coming soon Thank you for your patience. 1) The long-awaited audit template for Google Helpful Content/Quality will be available for my newsletter subscribers later this month (I had to run the final updates). 2) In addition, there will also be a very handy and simple Google Data Studio dashboard for Core Web Vitals tracking (field data, lab data, mobile, desktop). 
Lost traffic after a Google update? ๐ Many of you have contacted me asking for help assessing the traffic drop. I wish I could help all of you, but my time is limited. However, I will have some availability in June and July for a maximum of one full website assessment. This is the last spot left! The price of a full website assessment ranges from 6K to 12K USD, depending on the size of the site and the complexity of its issues. Please note that I am not accepting all website assessment requests, and the wait time may range from 4 to 8 weeks or more. If you're interested, reply to this email. Alternatively, you can use the contact form on my website. | 
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