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#SEOSLY SEO Newsletter Hello there! It's Olga Zarr from SEOSLY. I'm sharing the most important SEO news, tips, and resources, including my new Core Web Vitals Looker Studio template. Follow me on LinkedIn where I will soon share way more free SEO stuff! ---
This week's SEO Newsletter by #SEOSLY is brought to you by our amazing sponsors: Cora, SE Ranking and JetOctopus. If you want to become a sponsor of this newsletter (close to 8K subscribers), just reply to this email or check the available sponsorship packages.
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😱 JetOctopus offers FREE technical SEO audits I am not kidding. JetOctopus has introduced a lot of changes. One is that they offer a free SEO package that includes a free technical SEO audit (and technical SEO support) for their new customers in the first year. To learn about all the changes, watch the entire interview with Julia Nesterets, the CEO of JetOctopus. 
>> Watch the video NOW << 🎁 FREE Core Web Vitals Dashboard I'm thrilled to share a powerful new tool I've created – a free Google Looker Studio template designed to help you track your Core Web Vitals scores for Field Data and Lab Data on both Desktop and Mobile using JetOctopus. 
>> Download NOW << The template instructions are available here. P.S. The long-awaited audit template for Google Helpful Content/Quality will be available for my newsletter subscribers later this month (I had to run the final updates). Top Google & SEO news this week 🔥 Here is the latest SEO news. Generative AI in Search: Let Google do the searching for you With expanded AI Overviews, more planning and research capabilities, and AI-organized search results, our custom Gemini model can take the legwork out of searching. AI Overviews and your website AI Overviews appear in Google Search results when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of sources, including information from across the web and Google's Knowledge Graph. No action is needed for publishers to benefit from AI Overviews. Google AI Overviews lead to more searches but less user satisfaction Google's new AI Overviews feature is designed to provide users with the information they seek faster, but it may actually increase searches when Google's AI cannot find what users are looking for. Introducing AI Overviews has raised concerns among publishers and content creators, who fear the feature may discourage users from clicking through to the original links, potentially threatening their business models. Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video Google said these new crawlers are to "better support crawling of binary data that may be used for research and development." Ex-Googler: Google's AI projects are driven by 'stone cold panic' Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says. Google CEO addresses concerns over AI's impact on search traffic Google CEO claims AI overviews increase user engagement and website clicks. He says sites losing traffic are "aggregators in the middle." Website owners should monitor analytics closely to assess AI's real impact. SEO job listings down 37% in Q1 – bad omen or blip? SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Interview with Martin Split from Google In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! 
>> Watch my interview with Martin Splitt << >> Read my JavaScript SEO guide (10K words) << My Slides & Clips from SEO Mastery Summit 2024 [free] I discussed SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. The slides are free to download. >> Download my slides << You can also watch the clip from my talk, in which I explain an in-depth SEO audit and why I recommend this approach so much. 
>> Watch the clip << And here is the clip where I discuss Google Search Console as your ultimate tool for SEO audits. 
>> Watch the clip << About recent Google algo updates ❗️ Here is the news regarding Google algo updates. Google's site reputation abuse policy applies to both Search and Discover According to Barry Schwartz, Google has updated its Discover content policies to include the new site reputation abuse policy, which was previously thought to only apply to Google Search. Danny Sullivan, Google's Search Liaison, confirmed that the policy applies to all of Google Search, including Discover. It aims to reduce the appearance of rented-out content on reputable sites in users' Discover feeds. The March 2024 Spam & Core Updates on Google Lily Ray and Silvia Gituto from Amsive Digital analyze the winners and losers of Google's March 2024 Core Update and Spam Update. They find that while some low-quality sites were penalized, many trusted brands and well-optimized sites in the News & Media category lost visibility, with much of that visibility shifting to major sites like Reddit, Amazon, Instagram, and YouTube. Google's March Core Update and Spam Updates: Four key takeaways Lily Ray discusses four major trends observed following Google's March Core Update and Spam Updates. Reddit's significant SEO visibility growth, a drop in visibility for news and affiliate websites, Google's claim of a 45% reduction in unhelpful content, and the lack of relief for sites affected by the September 2023 Helpful Content Update. She also notes that algorithmic volatility continues weeks after the update formally concluded, with Google potentially tweaking and refining the outcomes of these updates. Unlock the Power of SEO Insights with SE Ranking [Sponsor] Discover SE Ranking's SEO Insights, a powerful tool that transforms raw data into actionable recommendations to boost your search rankings. Save time and effort by quickly identifying key SEO trends, opportunities, and issues across your projects. Try SEO Insights today and experience the difference data-driven optimization can make for your business! 
>> Try SEO Insights for FREE << The Tool That Changed My SEO❗️ If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool – Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed how I do SEO… And secretly, I want you to take advantage of this tool to stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Interesting SEO resources this week Here are a few interesting articles and other SEO resources you should check. Google's Site Reputation Abuse Policy: All You Need To Know Google has introduced the Site Reputation Abuse policy to combat the practice of hosting third-party content primarily to manipulate search rankings, also known as parasite SEO. Here's what you need to know. How to remove content and links from Google's AI Overviews Glenn Gabe explains how publishers can use preview controls like nosnippet, data-nosnippet, and max-snippet to remove their content and links from Google's AI Overviews in search results. He conducted an experiment using nosnippet, which initially removed his content from the AI Overview within a few hours, but later found that his post reappeared in the overview after about a week, prompting him to report the issue to Google. The myth of manufacturing author E-E-A-T Most brands are getting author E-E-A-T wrong. Jes Scholz offers a pragmatic approach to leveraging and showcasing true subject matter expertise. Navigating the AI wars: Winning SEO strategies for brands Steve Liu discusses the ongoing AI wars and predicts that the winner will possess knowledge, empathy, courage, and the ability to bring users "home" to a world where brand-building is the most important ranking factor. He suggests that businesses should focus on creating great products, taking care of customers, and earning loyalty to thrive in an AI-dominated future where traditional search may become obsolete. Shopping graph optimization: The future of e-commerce SEO Olaf Kopp discusses the increasing importance of optimizing for Google's Shopping Graph, a semantic database of product entities, as generative AI changes user search behavior in the e-commerce sector. He suggests that e-commerce SEO strategies should focus on improving the context and relevance of products in the Shopping Graph's primary data sources, such as YouTube videos, manufacturer websites, and product reviews, while also identifying and understanding user—and product-relevant attributes. Google's AI-powered search features are here, but what does it mean for SEO? Rachel Hernandez explains that while Google's new AI-powered search features, such as AI Overviews, may change the search landscape, they do not signify the end of SEO. She suggests that SEOs can prepare by optimizing for longer queries, focusing on high-quality backlinks, and sticking with proven SEO strategies until the best ways to optimize for AI Overviews become clearer. How to leverage Regular Expressions (RegEx) in Google Analytics 4 and Looker Studio Abby Shamblin explains what Regular Expressions (RegEx) are and how they can be used as powerful search tools in Google Analytics 4 (GA4) and Looker Studio to filter and analyze complex data patterns. How to track rankings (the right way) Have you ever seen a page climb to a great ranking position only to plummet the next time you check? Most rank trackers give you a false sense of security. They only check your rankings once daily and miss the times they drop just hours after giving you the report. This is a slight reporting error, but it leads to confusion about how you're truly ranking for targeted keywords. If you want to see how I use the Cora Volatility Tool to claim stable, consistent rankings, I reveal the full process in this video: 
>> Watch how I use Cora to analyze my rankings. << | 
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