Driving growth through AI & more. See how we're equipping you to drive performance.
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| Driving growth through AI & more. See how we're equipping you to drive performance. | View as a webpage | | | | | | | | April 2024 | | Microsoft Advertising Insider | | | | Hi there, Welcome to April's edition of MSA Insider! This month, as the essence of spring reaches its zenith with vibrant blooms and extended daylight, we're ushering in a host of exciting updates from Microsoft Advertising. | | | | | | | | | | April product updates: Max conversion value for search and more | | | | This April welcomes new product releases. All designed to help you do more, create more, and achieve more—in less time. Read more > | | | | | | Upgrading native campaigns to enhanced CPC | | | | On April 30, manual cost per click (CPC) bidding will no longer be available for newly created native campaigns. Starting on May 13, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC. Read more > | | | | | | 2024 Microsoft Advertising Global Partner Award winners | | | | We're thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. Read more > | | | | | | Celebrating Ideo Force | | | | Discover how our incredible Microsoft Advertising partner Ideo Force is making a difference in the Polish market. Read more > | | | | | | | | Embracing AI: Empowering growth for businesses of all sizes | | | | Register now for our virtual event on May 15th and discover how we can help grow your business by leveraging industry-leading generative AI capabilities. Gain access to powerful AI tools that assist you with everything, from campaign creative to optimization and reporting. Register now > | | | | | | Success story: How ixigo generated a remarkable 44% total conversions with Microsoft's Dynamic Search Ads | | | | Online travel startup ixigo partnered with Microsoft Advertising to scale their Search Ads campaign—and saw outstanding results. The team achieved a 32x return on ad spend and more. See how they did it > | | | | | | Success story: Arizona State University expands online student enrollment with Microsoft Advertising | | | | The assignment: Arizona State University wanted to increase online student enrollment. By partnering with Microsoft Advertising to reach prospective students interested in their online programs, the ASU marketing team aced the test. Their outstanding scores included a 135% boost in non-brand impressions, 145% increase in clicks, and more. See how they did it > | | | | | | | | Looking to connect with someone 1:1 for assistance with your account, or to sign up if you haven't yet? | | | | | | | | | | | Please do not reply to this email, which was sent from an unmonitored mailbox. Please contact Microsoft Advertising if you have any questions. | | | | | | | | | | | | | | Copyright 2024 Microsoft Corporation. | | | | | | | | | | |
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