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#SEOSLY SEO Newsletter Good morning/afternoon, my lovely SEO subscriber! It's Olga Zarr bringing you a weekly dose of essential SEO resources and top SEO news. Want to know what's going on in the world of SEO? Want to feel more confident? I have you covered. P.S. If you aren't already, follow me on YouTube, X/Twitter, and LinkedIn. I share lots of stuff there as well. ---
This episode of the SEO Newsletter by #SEOSLY is here thanks to Cora, Wix Studio, and JetOctopus.
--- The dos and don'ts of AI content creation I've just published a new highly sarcastic article where I share my dos and don'ts regarding AI content creation for SEO purposes. I'm doing my best to be calm and polite but I don't manage to be like that throughout the entire article. 
>> Check my highly sarcastic article on AI content creation << Join me and Jason Barnard LIVE today (March 5th, 6 PM CET) 🔴 I invite you to take part in this LIVE event with me Olga Zarr and Jason Barnard (the Brand SERP Guy). We talk all about the latest Google Knowledge Vault updates, what's new after the Killer WHALE update, why people should build Knowledge Panels (including NEEATT benefits), and more! We will also be answering all your questions about SEO and Google Knowledge Panels. 
>> Join us TODAY << Top SEO news this week A lot is happening as always. Here are the top SEO news from this week. Structured data carousels (beta) Google has introduced a new beta feature called "structured data carousels" that allows websites to display their content in a more visually appealing and interactive format in search results. To be eligible for this feature, websites need to add specific structured data markup, such as ItemList in combination with supported content types like LocalBusiness, Product, or Event, and follow the guidelines provided by Google. Google Chrome updates search suggestions Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google will show what others are searching for with the "people also search for" section. Google will also show image thumbnails for some search suggestions in Chrome. Google posts its post-trial document Google's post-trial debrief document for the DOJ trial claims that the company's search quality has continuously improved over the past 25 years and that it remains the highest quality, most popular search engine in the United States. The document also states that barriers to entry in the search market are not significant and are falling rapidly. Websites created with Google Business Profiles will shut down in March Google will shut down websites created with Google Business Profiles in March 2024, and redirects to these websites will be in place until June 10, 2024. Google recommends alternative website builders such as Wix, WordPress, and Shopify for businesses to create new websites or ad landing pages to replace their Google Business Profiles sites. Secrets to being a successful SEO consultant & tech SEO (with Natalie Slater) I had the pleasure of interviewing the talented Natalie Slater, a freelance technical SEO consultant based in the UK, for my SEO podcast. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. 
>> Watch my interview with Natalie Slater << Cool SEO tips this week And here are a few cool SEO tips shared recently. HTTP 418 or "I'm a teapot" In his latest LinkedIn post, John Mueller, shares an amusing anecdote about a website that returned an HTTP 418 error code, which means "I'm a teapot," when Googlebot tried to crawl it using a mobile user agent. He explains that this is a form of cloaking, which is not only against Google's guidelines but also prevents the site from being indexed and accessed by users on mobile devices. Disallowing UTM parameters in URLs won't help with crawling or ranking Google's John Mueller stated that disallowing URLs containing UTM parameters will not improve a website's crawling or ranking in Google Search. Instead, he recommends focusing on maintaining clean and consistent internal URLs while relying on canonical tags to handle external links with UTM parameters. How to use Screaming Frog visualization tools Screaming Frog has released a guide on how to effectively use their visualization tools, which include Force-Directed Diagrams, 3D Force-Directed Diagrams, and Tree Graphs, to analyze and improve website performance. The guide covers practical applications such as aligning topics and keywords, auditing information architecture and sitemaps, optimizing crawling, spot-checking internal link distribution, and checking page speed at a glance. The Tool that changed my SEO game If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool – Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed the way I do SEO… And secretly, I want you to take advantage of this tool so you can stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Prefer a written walkthrough? You can read the Cora review on my blog, where I break down exactly what Cora is, how it works, and why you should consider adding it to your toolbox. Interesting SEO resources this week Here are a few super interesting articles and other SEO resources you should check. 50+ Google Search operators Google search operators (also called search commands or search parameters) are special characters that let you refine and narrow down your searches in Google. These special operators will help you filter search results to find specific information or search only one specific website. I invite you to check my recently updated article listing 50+ Google Search operators. This is probably the most comprehensive list of search parameters out there. 
>> Check my list of 50+ Google Search operators << Winning & losing big Google updates: 50-site case study This study by Cyrus Shepard analyzed 50 websites that experienced significant traffic changes during Google's updates between August and December 2023, examining over 2,500 data points related to UX and on-page elements. The results showed that certain features, such as fixed ads, stock images, and lack of first-hand experience, were associated with traffic declines, while the use of first-person pronouns and demonstration of personal expertise were correlated with traffic gains. >> Watch my interview with Cyrus Shepard << 5 ways that Google's Helpful Content System could evolve Based on the evolution of previous punitive algorithm updates like Panda and Penguin, Glenn Gabe suggests five potential ways Google's helpful content system (HCU) could evolve. These include lessening the severity of the HCU classifier, becoming more granular, targeting larger sites with pockets of unhelpful content, changing the power of the UX component, or remaining unchanged. The next HCU update will reveal if any of these changes occur and if sites impacted by previous updates can recover. Rand Fishkin on email marketing Rand Fishkin argues that email marketing remains the most consistent and reliable marketing channel on the web, with data showing that email open and click-through rates have remained stable over the past 15 years, while engagement rates for other channels like social media and advertising have declined significantly. How one Google featured snippet is killing commercial list-based content This article by Lazarina Stoy examines Google's "From sources across the web" SERP feature, which summarizes list-based content for commercial intent queries, and argues that it is detrimental to both users and publishers. She contends that this feature, which mirrors programmatic SEO practices, promotes unoriginal ideas, disadvantages minority groups, and is driven by Google's desire to increase ad revenue, ultimately worsening the search and information landscape. Keyword mapping: Your North Star for better SEO Ryan Jones explains that keyword mapping is a strategic approach to assigning keywords to corresponding pages on a website, ensuring each page is optimized for a specific keyword or cluster of keywords that resonate with the user's search intent and journey. He demonstrates how keyword mapping can drive success for websites in many niches by guiding new content creation, identifying underperforming content, revealing performance patterns, and targeting niche search queries. >> Check my video where I discuss keyword mapping << How to track rankings (the right way) Ever had a page climb to a great ranking position, only to see it plummet the next time you check? Most rank trackers give you a false sense of security. They only check your rankings once a day and miss the times they drop just hours after giving you the report. It's a slight reporting error, but it leads to confusion around how you're truly ranking for targeted keywords. If you want to see how I use the Cora Volatility Tool to claim stable, consistent rankings, I reveal the full process in this video: 
>> Watch how I use Cora to analyze my rankings. << Lawyer SEO guide (coming soon) 😱 If you're a lawyer or if you do SEO for lawyers, I've got a special announcement: My "Ultimate Guide To Lawyer SEO" is launching soon! It will be packed with my own insights, tips, and experience doing SEO for law firms. As a valued email subscriber, you'll be the first to know once it's ready! You can sponsor this SEO newsletter The SEO Newsletter by #SEOSLY has 7K+ subscribers. All of them are interested in SEO. - They are a mix of SEO professionals, small business owners, people wanting to learn SEO, and SEO consultants.
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