Wednesday, February 28, 2024
February product roundup, how one customer drove a 259% boost in conversion rate, and much more. | | Hi There, | | Welcome back to MSA Insider! We hope you're having a great February. Not only is February Black History Month in the US and the time to celebrate with your extra special someone, but in 2024 it's also a Leap Year! That means an extra day to take in all the exciting updates from Microsoft Advertising. Ready for the latest? | | | | | |
| Trending blog posts | | February product roundup | | This month we're featuring some updates on how we're helping advertisers reach more valuable audiences across Microsoft's network and also drive performance goals with less effort. We're also providing an update on a recent announcement on Hotel Center subaccounts. | | | | Upcoming changes to Hotel Center subaccounts | | We're deprecating the creation of subaccounts and bid management in Hotel Center, and the only way to manage these lodging solutions will be through our new enhanced offering, Lodging campaigns. Discover the benefits of these Lodging campaigns. | | | | Retail Media Creative Studio: Boost your creativity and productivity | | Microsoft Retail Media is at the forefront of the retail media sector, offering the most complete omnichannel retail media solution in the advertising market, and is now using generative AI to create new opportunities for retailers, advertisers, and consumers. | | | | | |
| | | What else is new | | A new simplified way to create your campaigns, aligned with your advertising goals | | Campaign creation is getting easier. Select the goal you want to achieve and choose the best campaign types for your goal. Follow the steps to get your campaign set up in just a few minutes. Watch our video to learn more. | | | | Success story: How Pegasus achieved an 86% increase in revenue with Microsoft's Dynamic Search Ads | | Pegasus, a popular airline in the Republic of Türkiye, had a big appetite for customer acquisition. After performing a keyword audit and identifying areas for improvement, they were able to leverage Dynamic Search Ads to significantly boost their results across return on ad spend (ROAS), sales, and revenue. | | | | Success story: How TUI leveraged Search ads with Audience ads to boost their conversion rates | | See how the Microsoft Audience Network enabled TUI to drive highly personalized engagements and a 259% higher conversion URL rate, powered by Microsoft AI. | | | | | |
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