Saturday, January 27, 2024
Top trends, product updates, and tips to help you get this year started off right | | Hi There, | | New Year, new you, and new possibilities with Microsoft Advertising. We've pulled together all the top trends, product updates, and tips to help you get this year started off right. Learn how Microsoft Advertising has transformed its offerings to meet your true business needs in the short video below. The future is bright! | | | | | |
| Trending blog posts | | How Microsoft is innovating in video advertising | | Not only does Microsoft Advertising now have an exclusive ad offering with Netflix but you also have access to one of the largest video marketplaces, with over 860 CTV publishers, including Disney+ and Roku. | | | | Transforming retail media with generative AI | | Announcing the launch of Retail Media Creative Studio, a comprehensive, end-to-end banner ad creative solution tailored for retail media. | | With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with ease, thereby improving banner ads' participation, performance, and ultimately revenue. | | | | December Product Roundup | | In case you missed it, get all the latest product updates and releases, such as the ability to import Discovery and Demand Gen campaigns from Google Ads to quickly get started with Audience Ads on Microsoft Advertising. | | | | Targeting Sporting Events with Microsoft Advertising | | Sporting events offer advertisers an unparalleled opportunity to connect with passionate audiences, but it can be a challenge to know where to start. The Microsoft Audience Network can help. In this blog post, we'll explain how. | | | | | |
| | | What else is new | | Trending queries and broad match tool | | Identifying emerging popular searches can significantly enhance your keyword approach. Select your sector in the planning tool provided below to discover new keywords to include in your campaigns. | | | | Microsoft Retail Media In-Store: How to Reach Shoppers across Online and Offline Channels | | Microsoft Retail Media In-Store will provide a comprehensive omnichannel solution; by integrating in-store data with online and offline channels. Integrating in-store will unlock a more complete view of the shopper journey and enable advertisers to optimize their investments. Our in-store measurement solution proof of concept shows promising outcomes for solving a long-standing challenge of disconnected measurement across channels. | | | | GroupM shares their journey with Microsoft Audience in Invest | | Explore how Microsoft's real time audience intelligence helped GroupM to achieve trail breaking campaign results. The 91.5% completion rate and 75.3% viewability rate highly exceeded GroupM's internal Performance and Branding KPIs benchmark metrics. | | | | | |
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