Friday, December 22, 2023
Your December updates have arrived! | | Hi There, | | Happy first day of Winter. We hope you're staying warm if you're in a cooler part of the country, and enjoying the holiday time if you're celebrating. We're excited to bring you some last minute updates from the team. The latest on our end is new partners, updates on video, and of course maximizing last minute holiday revenue. Let's get into it! | | | | | |
| Trending blog posts | | Microsoft Advertising partners with Baidu Global | | We're thrilled to announce the launch of a new partnership: Baidu Global will use Microsoft Advertising's Chat Ads API to serve sponsored content recommendations to users of the Chat AI feature on its mobile keyboard, Baidu Global Keyboard. | | | | The Future of Video and CTV with Microsoft Advertising | | Easily create, target, and measure ads for Netflix, Roku, Disney+ and more. | | | | Unwrap four new insights to reach last minute shoppers | | In this blog post we answer the top 4 advertiser questions of the holiday season sprint and provide last-minute insights, tips and a useful checklist. | | | | Maximize your holiday revenue with Microsoft audiences in Invest | | Make the most of your holiday campaigns, reach valuable audiences by leveraging Microsoft audiences in Invest. | | | | Introducing Monetize Insights | | When you need data fast, sifting through granular reporting pulls is simply not an option. Problem solved—introducing Monetize Insights, a powerful analytics dashboard within Microsoft Monetize, powered by Xandr. | | | | | |
| | | What else is new | | Making moves—how Credit card ads propelled Orange Bank forward | | With the goal of getting more eyes on their full credit card portfolio Orange Bank turned to Microsoft Advertising's new search offering: Credit cards ads. Through this new ad type they were able to meet their goals; a higher conversion rate, a lower cost per lead, and more. | | | | Take your Microsoft Advertising skills and insights to the next level | | Our learning paths can help you get the most out of Microsoft Advertising! Get started with our Search Advertising Learning Path, or if you're an advertising pro, expand your knowledge into themes like Marketing With Purpose. There's always something to learn! | | | | Reach your audience wherever they're watching | | Whether you're already running video ads or curious to learn more about them, we've put this page together to review the power of the format. With video you can showcase your brand on premium publishers like Hulu, Max, MSN among others to get in front of high value audiences with the right message at the right time. | | | | | |
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