Your Commerce Matters Newsletter Is Here – October Edition

Tuesday, October 31, 2023

Hello ,

As October unfolds, Halloween looms on the horizon, and the biggest shopping holidays are just around the corner. As is expected during this busy season, the world of eCommerce is buzzing with excitement and anticipation.

In this month's newsletter, we're excited to bring you a treasure trove of insights and strategies to help you make the most of this evolving digital commerce landscape. This roundup is a must-read for insights on setting up your affiliate program to boost your marketing strategies and sales, payment trends for the upcoming year, top localization best practices, actionable pricing strategies, and tips on optimizing your eCommerce website pages.

With these insights, you'll be well-prepared to thrive in the changing online business landscape and make the most of the upcoming holiday shopping rush.

Happy selling!

In the Spotlight

How to Setup Your Affiliate Program

In today's digital landscape, affiliate marketing is a game-changer for businesses of all sizes. Watch this webinar with Irina Ezeanu, Affiliate Network Specialist at 2Checkout (now Verifone), to uncover the potential of our Affiliate Network and turbocharge your sales.

WATCH NOW

On the Blog this Month

The Risks of Not Offering Local Payments

In the ever-evolving world of eCommerce, online businesses need every advantage to gain an edge over their competitors. Find out how offering local payments can build customer loyalty, increase conversions, and ultimately help your business succeed.

Beyond the Click: Exploring Behavioral Biases in Everyday Decision-Making and CRO

As an online business owner, you're on a quest to understand the minds of your website's visitors, to unravel the secrets of their decision-making processes, and to turn their fleeting interest into unwavering commitment. Uncover the impact of behavioral biases on decision-making in online businesses.

Top Payment Trends for 2024 and Beyond (Featuring Expert Predictions)

For eCommerce businesses looking to grow, keeping a finger on the pulse of payment innovations is a necessity. Discover the global payment trends set to shape 2024 and beyond.

Recommended Picks

Mobile Set to Overtake Desktop With $221 Billion This Holiday Shopping Season

According to Adobe's 2023 holiday shopping forecast, mobile sales and BNPL options are set to dominate the scene. Learn how to stay on top of the trend this upcoming season!

PYMNTS.com

8 Simplified Pricing Strategies to Elevate Your Business

Pricing your products or services is a significant decision that can greatly impact your online business. Check out these eight simplified yet effective pricing strategies that can enhance your business competitiveness and boost your sales.

Oberlo.com

Despite Regulation, BNPL Continues to Grow in Europe

Buy now, pay later is becoming one of the fastest-growing payment methods in Europe, with adoption increasing among more than just younger consumers. Discover what this entails and how you can use BNPL to benefit your online business.

PaymentsJournal.com

Verifone Labs

Card Verification to Replace the Small Amount Transaction for Trials and Card Updates

We implemented card verification to replace the low-value authorization that we perform for trials and card updates flows with a "0" value authorization, also known as card verification.

Coming Soon: Improved Card Account Updater

Account Updater is a key customer retention tool designed to support seamless updates of credit/debit card account information. With the latest improvements, we plan to not only add a new external Card Account Updater provider, but also optimize the internal account.