Popups – are they still as effective as they used to be? Are there some popup hacks to build an email list without the hassle? These are questions that spring to mind immediately once one suggests popup as a conversion optimization tactic. For us, as builders of Divi popup plugins, and from our experience in working with clients, we can say that YES, popups are still effective in converting visitors to leads, leads to customers, and customers to referrals. But that's the case only if you're using them strategically in building your email lists, and that's exactly what we'll talk about in this blog post. From things you should consider when setting up popups to triggers and copywriting, buckle up as you'll discover exactly what it takes to make popups work for your email marketing strategy. Let's begin. | 
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