Hi there,
As the world's leading lifestyle brand for gamers, Razer's triple-headed snake trademark is one of the most recognised logos in the global gaming community. With a fan base of 100 million loyal consumers spanning every continent, the company supplies avid gamers with award-winning laptops, accessories and software.
The surge in demand has been a boom for brands that serve consumers in related e-commerce categories. And for Razer, it opened a floodgate of possibilities. The brand's e-commerce team wasn't anticipating the challenges that would surface.
To learn how Razer was able to capitalise on the unprecedented opportunity, we went behind the scenes in an interview with the brand's e-commerce team.
Read the full story>>
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