AI Weekly: The Rising Threat of AI to Online Advertising

By rahmat hidayat

Thursday, June 29, 2023

Content farms are now leveraging AI to rob legitimate websites of their Ad revenue. 

Hi there, AI is making huge waves in the digital world but this time for all the wrong reasons. NewsGuard recently create a report about the rise of content farms generating thousands of articles every day using AI. AI is used to set up sites to take advantage of programmatic advertising creating content that can be misleading or even harmful. Google's been trying to tackle this by enforcing policies against harmful or low-quality content, but it's a tough battle with new sites popping up all the time. Junk News Sites Are Abusing Ad Systems With AI-Generated Content NewsGuard found 217 sites, operating in 13 languages, and they're spotting new ones every week. They even found ads from major brands on 55 of these sites. This is worrisome because it's taking potential ad revenue away from legitimate sites. This rise in AI-generated content is not just muddying the waters of online information, but it's also shaking up the internet's advertising model. It's something we all need to keep an eye on. Stay informed, stay vigilant! Cheers! Aditya   Are You Reading This In Gmail? Update Your Email Preferences.

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