LIVE Webinar on Wed., May 31st at 2PM EST
Google and Microsoft have been at the inception of search advertising with Google claiming the lion's share of budgets. But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks, in part, to its first-mover advantage with ChatGPT. This shift means brands need to rethink their search strategy to maintain performance.
Register for this webinar to learn:
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Differences between Google & Microsoft's search ad platforms
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How to find the balance between both to maintain (and increase) performance
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Ways to analyze your current approach and find new opportunities
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Ad types on both platforms that support all stages of the customer journey
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