LIVE Webinar on Wed., May 31st at 2PM EST
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Google and Microsoft have been at the inception of search advertising with Google claiming the lion's share of budgets. But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks, in part, to its first-mover advantage with ChatGPT. This shift means brands need to rethink their search strategy to maintain performance.
Register for this webinar to learn:
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Differences between Google & Microsoft's search ad platforms
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How to find the balance between both to maintain (and increase) performance
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Ways to analyze your current approach and find new opportunities
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Ad types on both platforms that support all stages of the customer journey
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