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The future of search: a new balance between Google and Microsoft ads

                                                           
 

This week's Search Engine Roundtable is brought to you by: Exclusive

 
 
LIVE Webinar on Wed., May 31st at 2PM EST

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Google and Microsoft have been at the inception of search advertising with Google claiming the lion's share of budgets. But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks, in part, to its first-mover advantage with ChatGPT. This shift means brands need to rethink their search strategy to maintain performance.

Register for this webinar to learn:

  • Differences between Google & Microsoft's search ad platforms
  • How to find the balance between both to maintain (and increase) performance 
  • Ways to analyze your current approach and find new opportunities
  • Ad types on both platforms that support all stages of the customer journey
 
 
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