Hi there,
If you keep up with e-commerce news, you already know retail media is taking the industry (and perhaps larger advertising world) by storm. Need proof?
- In just five years, retail media has accomplished what took digital ads 14 years and social media 11 years to achieve: $30 billion in revenue.
- Retail media is predicted to reach $45 billion this year alone and grow an incredible 60% by 2027.
- One-quarter of retailers are generating more than $100 million in revenue from their media networks.
Consumers are growing more accustomed to retail media too. In fact, 42% of global consumers say they've clicked on a Sponsored or Promoted Product ad in the past 12 months.
In our latest blog post, 3 Ways to Increase Your Retail Media Efficiency, we provide tips and key learnings to help you balance your retail media strategy and maximise your return on ad spend (ROAS).
Read Blog>>
If you have any questions or want to chat, simply reply to this email.
Kind Regards,
The ChannelAdvisor Team
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