ChannelAdvisor Newsletter: 3 Ways to Boost your Retail Media Efficiency, Unlock Growth Opportunities in Health and Beauty

By rahmat hidayat

Thursday, April 27, 2023

ChannelAdvisor Pulse Your monthly e-commerce newsletter 3 Ways to Increase Your Retail Media Efficiency For brands looking to get their products in front of purchase-ready shoppers, retail media has become a key component in the advertising mix. Did you know that 42% of global consumers say they've clicked on a Sponsored or Promoted Product ad in the past 12 months? As retail media embeds deeper into e-commerce, brands should be reviewing advertising budget allocation whilst maintaining efficiency in their programs. In this blog, we share 3 tips to help you craft a winning strategy and optimise your retail media performance. Read more here. RetailX 2023 Health and Beauty Marketplaces Report Like many industries, health and beauty saw a surge in online sales during the pandemic. Whilst there is still growth in online health and beauty sales, the pace of growth has slowed considerably and brands must get creative and efficient with their online strategies, keeping a keen eye on profitability. ChannelAdvisor partnered with Retail X in the UK to explore the changing consumer behaviour in the health and beauty industry, and offer insights to help online sellers uncover opportunities to reach new audiences and maintain growth. Download the full report here. Useful reading for busy e-commerce teams Check out all of our newest content in our resource library and blog: [Blog] What 2023 Global Retail E-Commerce Holds, According to eMarketer [Blog] E-Commerce is Changing: Reducing Friction and Increasing Agility are the Key [Blog] What is Organisational Agility?  [Blog] Weathering the economic storm: Guidance for Health and Beauty brands Events ChannelAdvisor is exhibiting at these two events. Stop by our booth for a chat! [10-12 May] Retail Asia Expo (Hong Kong) [19-20 July] Online Retailer (Sydney)

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