ChannelAdvisor Newsletter: New Global Retail E-Commerce Forecast | The Evolution of Retail Media | The MyDeal Opportunity

By rahmat hidayat

Tuesday, March 28, 2023

ChannelAdvisor Pulse Your monthly e-commerce newsletter What's New The pandemic-driven boom for e-commerce is over. But the good news is brick-and-mortar stores gained ground in several major markets in 2022, and eMarketer is predicting a small rebound for digital retailers worldwide this year. Download a complimentary copy of the new Global Retail E-Commerce Forecast report for their outlook through 2026 and expert analysis to help you anticipate the latest revival of online shopping. This analyst report looks at: The top 10 e-commerce markets, and which countries are in a growth slump Trends driving the narrowing gap between e-commerce and overall retail sales How marketers can fine-tune expectations and look to unexpected growth hotspots Download the eMarketer report now. The Evolution of Retail Media Perhaps nowhere in e-commerce is the need to understand both efficiency and effectiveness more applicable than in the world of retail media. With a myriad of ad choices available across multiple retail and marketplace platforms, going beyond the basics to craft and execute strategies that meet your goals can be challenging. "As competition for consumer attention increases and the number of digital touchpoints made by consumers continues to rise, brands and retailers have to be more efficient with how they are connecting their products to potential customers," said Bradley Hearn, product marketing manager at ChannelAdvisor, in comments shared with Retail TouchPoints in their new special report, The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising. "A critical component in creating that efficiency comes down to accurate targeting. Leveraging multiple ad types and multiple channels gives you the ability to become more strategic with your campaigns, target consumers across the entire buying funnel and deliver your potential customers the right product ad, in the right place, at just the right time." New Content Check out all of our newest content in our resource library and blog: [Overview] MyDeal Marketplace - Why you should sell, key categories and how it works [Blog] Why Product Images Can Be a Game Changer on Amazon [Blog] How to Sell Internationally [Report] Retail TouchPoints: The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising [Report] eMarketer: Global Retail E-Commerce Forecast Events ChannelAdvisor is exhibiting at these three events. Stop by our booth and see us! [27-30 March] Retail Fest (Gold Coast) - if you are around this week, come by the ChannelAdvisor booth for a chat with our eCommerce experts! [10-12 May] Retail Asia Expo (Hong Kong) [19-20 July] Online Retailer (Sydney)

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