ChannelAdvisor Pulse Your monthly e-commerce newsletter Consumer Behaviour Survey Results: 2022 E-Commerce Shopping Trends
Since the beginning of the COVID-19 pandemic, ChannelAdvisor has partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behaviour. We recognise the importance of understanding evolving consumer mindsets and how they shape the direction of our industry.
To help you further understand consumer perspectives revealed in the survey, check out our latest report, 2022 Online Consumer Behaviour Global Report. You'll discover crucial details — often broken into key demographic and geographic segments — about modern consumers' digital journeys, such as where and how they tend to browse for product options, research a specific product, compare prices, find alternatives to unavailable products and much more, including:
- Global trends. We observed five key trends:
- The impact of inflation on e-commerce remains unclear
- Marketplace popularity continues to grow
- The number of digital touchpoints is rising
- Click & collect is here to stay
- Retail media is essential for visibility
- The current consumer journey. Discover where and why consumers are shopping across the full funnel, from initial awareness through conversion.
- Holiday 2022 shopping. Investigate what consumers are planning so you can plan accordingly.
- Vertical-specific and demographic breakdowns. View shopping behaviour specific to geographic locations and ages, as well as categories like clothing, shoes & accessories and consumer electronics.
- And more!
You can also view our on-demand webinar where three of our experts analyse the global survey data: Navigating Online Consumer Behavior: 2022 E-Commerce Shopping Trends. Holiday Planning
The holiday season is a hectic time. To help, we've compiled our top strategies and tips:
Do you need extra help this year? Our Managed Services team can be the extension of the team you need, and they can work with you to implement strategies in time to make a positive impact on your sales this holiday season. Contact us now to talk with our team.
Webinars
If you missed our recent webinar, Marketplaces: Optimising Your E-Commerce Strategy with Lazada, Shopee and Rakuten, it is now available on-demand. Watch webinar on-demand>>>
Stay tuned to our Upcoming Webinars & Events page to see what's coming up and to check out our most recent on-demand webinars. |
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