Hi there,
"Digital touchpoints" is a fancy way of saying "customer interactions." In the old days, this was as simple as talking to shoppers in the store or helping them at checkout. Today, there are numerous ways consumers can come in contact with your brand, and it's important to be at every one.
The problem is, in the digital world, you may not always know when and where that is. According to our annual consumer survey, 70% of shoppers visit between two and four websites before making a purchase. The sheer volume of online buying options means there's no surefire way to know precisely how people discover your products — or what they'll do next. But that doesn't mean you can't be prepared to meet their expectations. In our latest blog post, 20 Digital Touchpoints in The Buyer's Journey, we look at the most common digital touchpoints that should be a part of every online seller's strategy.
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Kind Regards,
The ChannelAdvisor Team
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