Hi there,
Searching for a way for your products to break out from the crowd in the increasingly noisy digital world — without cutting too deeply into your profit margins?
Retail media, the digital equivalent of point-of-purchase advertising, can drive visibility while increasing ad spend effectiveness. But with nearly every major retailer launching a retail media network, how can you outpace the competition?
The secret to success lies in developing an extremely strategic plan. From controlling how your brand is showcased to ensuring tactical ad placement, we have identified five proven actions that yield strong results. And, if you're looking for keys to improve your game on Amazon, we've compiled our list of best practices to help you maximise your Amazon Advertising performance.
Determining the right mix of ad types and appearances that will appeal to the target audiences of your products isn't simple. Check out our blog series on the rise of retail media and how you can use it to boost sales wherever you're selling:
- Retail Media Strategies to Boost Sales and Product Visibility: The Rise of Retail Media
- Effective Advertising Strategies to Unlock Retail Media Success
- Best Practices for Advertising on Amazon
Simply reply to this email if you'd like to discuss your growth goals and the steps you're taking to meet them.
Kind Regards,
The ChannelAdvisor Team
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