Support for Advertising on TikTok | 100% Year-over-Year Growth on Walmart | The Rise of Retail Media

By rahmat hidayat

Thursday, April 28, 2022

ChannelAdvisor Pulse Your monthly e-commerce newsletter What's New ChannelAdvisor's Spring 2022 Product Release is now available and it's filled with more opportunities to help brands and retailers market, sell, fulfil and optimise their e-commerce initiatives. Senior Product Marketing Manager Greg Ives shared details about the latest product release earlier this week during the webinar Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More, which included: Managed Support for Advertising on TikTok Revamped ChannelAdvisor Support Centre eand Learning Centre New fulfilment options and support for platforms such as Bol.com, AboutYou and Castlegate, Wayfair's logistics network Access to over 340 marketplace and retail integrations to reach new consumers For a full overview of what these updates can mean for your business's operational strategies and efficiencies in the months ahead, watch the webinar on-demand.  Customer Success Spotlight Boosts Walmart.com Sales 100% Year Over Year With ChannelAdvisor Managed Services for Digital Marketing Dynacraft is a preeminent distributor of one-of-kind bikes, scooters and battery-powered ride-on toys for children. And thanks to well-established partnerships with licensors like Mattel, the company's best-sellers list includes an impressive portfolio of popular names ranging from Barbie® and Hot Wheels® to Baby Shark®, Tony Hawk® and more. The Situation Dynacraft wanted to focus on building up the direct-to-consumer side of their business and diversifying their selling channels, while still remaining self-sufficient. The Solution By collaborating closely with ChannelAdvisor's digital marketing specialists, Dynacraft states that it was able to move quickly on new advertising opportunities on both Amazon and Walmart. The Results Within months of partnering with ChannelAdvisor Managed Services for Digital Marketing, Dynacraft reported that its Walmart sales were growing over 100% year over year. Overall, Dynacraft saw $1.02 million in sales attributed to advertising, all within a matter of months. We'd love to help you achieve similar results. Contact us today to learn more about the ChannelAdvisor platform and our Managed Services team. New Content Check out all of our newest content in our resource library and blog. [Report] Forrester: E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market? [eBook] Future Proofing Your Digital Marketing Strategy with Retail Media and Social Commerce [eBook] Making Your Digital Marketing Campaigns Shoppable: Shoppable Media Best Practices for Brands [Blog] A Path to E-Commerce Excellence [Blog] Multichannel Commerce Series: Sell Wherever Consumers Shop [Blog] Want to Grow? Try These 6 Emerging Global Marketplaces Webinars Stay tuned to our News & Events page to see all of our upcoming webinars. [APAC Webinar on 4 May at 2pm AEST] Multichannel: How to Drive a Better ROI from Your Online Channels [3 May] 2022 Digital Shelf Benchmark: How Top Brands Claim an Unfair Share of Retail Sales [10 May] How Brands Can Leverage Analytics to Drive Productive Retailer QBRs [On demand] The Multichannel Brand Roadmap [On demand] How to Provide an Extraordinary Multichannel Commerce Experience Did You Know? According to eMarketer, retail media advertising is estimated to jump by 31.4% in 2022 to $41.37 billion, becoming one of the digital ad segments with the highest growth. While Amazon dominates with 77.7% of US digital retail media spend, eMarketer forecasts that Walmart's US digital advertising revenue will increase 53.5% this year and reach $1.55 billion. Nearly every major retailer now has a retail media network. "Retail media is just beginning to realise its considerable potential, and it's about to get a lot more interesting—and profitable—for retailers and brands alike," - eMarketer Let ChannelAdvisor help you with your retail media strategy. Learn more about our support for retail media or contact us today to connect with one of our retail media experts.

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