Hi there,
Over the last two years, COVID-19 upended life globally. One large impact was reduced demand for in-person experiences such as travel, dining, and even shopping. Consumers relied more on e-commerce, accelerating a steady, long-term trend. In research ChannelAdvisor conducted last year, 55% of consumers indicated that they were shopping online more than before the pandemic. More people tried online grocery shopping and more used 'buy online, pick up in store' services.
As economies reopened and we learned to live with the virus, consumers flocked back to stores. However, many new online behaviours' stuck' and e-commerce remained strong. Our survey results hinted at this, with 49% of respondents expecting to continue shopping more online.
As a consumer brand, how do you take advantage of these trends? Or, asked another way, how do you avoid getting run over by these trends? One key is to recognise that consumer journeys are highly diverse.
In our latest blog, A Path to E-Commerce Excellence, we provide 6 steps to accelerate your brand on the path of e-commerce excellence.
Read the blog post >>>
If you have any questions or want to chat, simply reply to this email.
Kind Regards,
The ChannelAdvisor Team
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