SEJ Today: How to Create SaaS Content for Increased Acquisition & Retention

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Thursday, May 6, 2021

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Wednesday, May 5, 2021 Brought to you by: Content Marketing, International Search How to Create SaaS Content for Increased Acquisition & Retention By Zeph Snapp The software as a service (SaaS) market was forecasted to reach $157 billion U.S. dollars by the end of 2020, more than doubling from 2014. By 2022, it's expected to eclipse $140 billion. A few elements of SaaS make marketing in this vertical a bit different: The SaaS sales cycle can take months or longer; it's all about acquisition and retention. The industry relies on inbound and content marketing to captivate, educate, convert, and maintain buyers. In this article, you'll learn how to identify and better understand your potential audience's needs. You'll find tips for creating marketing content throughout the SaaS sales cycle and engaging the public and potential investors. Keep Reading... Ask an SEO How Does a Page Built Dynamically in Real Time Impact SEO? By Tony Wright In this Ask an SEO: How does a dynamically built page in real-time impact SEO? Learn about dynamic rendering and cannonballs. Read Now... Sponsored How to Show SEO Business Value [Webinar] By CallRail Join CallRail for a Q&A with Michael King, Founder & CEO of iPullRank to learn how to translate search rankings into business value using call analytics. Register Now Digital Experience, Instagram 3 Important Steps to Take When Your Instagram Account Is Hacked By Amanda DiSilvestro Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked. Read Now... WordPress 7 Ways to Improve SEO on Your WordPress Site By Anna Crowe Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement. Read Now... Sponsored How Vital Are Core Web Vitals? By Semrush Ready for Google's Page Experience update? This guide will help your dev team understand Core Web Vitals and how to improve performance. Read More News, Twitter Twitter Acquires Scroll With Plans to Launch a Subscription Offering By Matt Southern Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee. Read Now... Search Podcast Moving from Consultant to In-House SEO with Melissa Fach [Podcast] By Brent Csutoras Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and […] Read Now... Link Building 3 Proven Ways to Earn Search Rankings & Links By Jeremy Knauff Mix your quick and easy link and rank building tactics with more difficult, longer-term techniques to gain a competitive SEO advantage. Read Now... Paid Search, Tools How to Set Up Google Tag Manager for Better PPC Tracking By Tim Jensen Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. Read Now... Ebook WordPress SEO Guide: Everything You Need to Know Download Now... Digital Marketing Job of the Day Digital Marketing Manager Aditi Consulting,   Ridgefield, NJ, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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