Hi rahmat,
As PPC ad platforms limit the data we can see and control, advertisers need to rethink optimization.
Whether you manage accounts or plan strategies, we need to learn how to work with (not against) these automated systems.
Join UnLevel on May 25 and get actionable advice on PPC and automation from some of the most experienced people in paid search today, including: - Frederick Vallaeys, Founder, Optmyzr
- John Lee, Head of Evangelism, Microsoft Advertising
- Navah Hopkins, Director of Paid Media, Justuno
- Andrew Lolk, Founder, SavvyRevenue
- Aaron Levy, Director of SEM, Tinuiti
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Instead of controlling the details, we need to find ways to send signals about our business goals so that automated systems can make better decisions on our behalf.
In this virtual event, you'll learn how to: - "Unlevel" the playing field when everyone runs the same automations.
- Succeed in a future where PPC is even more competitive.
- Build and convert audiences using data that you own.
- Set up search accounts to cope with the loss of keywords.
- Structure profitable shopping campaigns with Smart Bidding.
PPC in the 2020s will be less about competing against the ad engines, and more about complementing it with deeper insights.
If you fancy yourself a winner in that scenario, join us at UnLevel.
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