SEJ Today: What is Conversion Rate Optimization (CRO)? A Beginner’s Guide

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Friday, April 23, 2021

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Thursday, April 22, 2021 Brought to you by: Digital Experience, Marketing Analytics What is Conversion Rate Optimization (CRO)? A Beginner's Guide By Jessica Foster While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business. Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business. In this guide, you'll learn what CRO is, why it matters for your business, and best practices for achieving the best conversion rate possible. Conversion rate optimization is the systematic process of increasing the percentage of users visitors who take a specific action on your website, social channels, or other online marketing campaigns. This involves understanding how users interact with your content, navigate your website, and, ultimately, take actions that result in leads and revenue for your business. Keep Reading... Marketing Analytics, SEO BigQuery Hack to Track Total Rankings in Data Studio By John McAlpin Tired of not being able to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack! Read Now... Sponsored Attend the World's Largest Online Advertising Event By Ad World Join 130+ speakers and 50,000+ of the world's brightest minds in advertising to learn, share secrets and connect online at Ad World on 3-5 May 2021. Buy Tickets Digital Experience, Marketing Analytics How to Use Website Traffic Analysis for Persona Development By Adam Heitzman Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data. Read Now... News FTC Reviewing How Dark Patterns May Affect Consumers By Roger Montti United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce Read Now... Sponsored How Ad World Went from Zero to 50k Instagram Followers in 9 Months By Ad World Want to grow your Instagram account rapidly without sacrificing engagement? Find out how Ad World creates unique content to establish authority in this guide. Read More News, SEJ Network Microsoft Audience Network Introduces Facebook Import & Video Ads By Christine Zirnheld The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know. Read Now... News, Paid Search Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More By Amy Bishop Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights! Read Now... News, SEO Google Search Console: How Accurate is the Average Position Metric? By Matt Southern Google's John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. Read Now... Paid Search Which Google Ads Recommendations To Apply Automatically By Frederick Vallaeys Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. Read on. Read Now... Digital Experience 10 Ways You Can Create Urgency to Increase Conversions & Sales By Adam Heitzman Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions. Read Now... Ebook WordPress SEO Guide: Everything You Need to Know Download Now... Digital Marketing Job of the Day Marketing Manager, SEO Jobot,   New York, NY, USA, Salary: $90K/year-$120K/year Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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