SEJ Today: How to Optimize a SaaS Homepage: Keywords, Linking & More

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Tuesday, April 6, 2021

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Monday, April 5, 2021 Brought to you by: SEO How to Optimize a SaaS Homepage: Keywords, Linking & More By Pawel Grabowski When it comes to SEO, the homepage tends to be the most problematic asset on a typical SaaS website. For many early-stage SaaS brands, the website consists of the homepage and perhaps a handful of supporting pages that don't offer much in the way of SEO value. But even the more established SaaS companies — those with larger sites and many pages to drive their search visibility — struggle to make good use of their homepage. How can you optimize your SaaS company's homepage? Here are some ideas to drive rankings, traffic, and conversions to new business. Let's face it, homepage SEO is confusing for almost everyone. Whether it is a SaaS company, a local company, or another business type, you'll find many in each vertical who struggle to make good use of this real estate from an SEO perspective. Keep Reading... News, SEJ Network Microsoft Advertising's New Rollout & More Digital Marketing News By Christine Zirnheld The Marketing O'Clock team discusses Microsoft Advertising's auto-applied recommendations and automotive ad unit, what's new with Instagram Stories, updates from Google Ads, and more. Read Now... Sponsored Find Your Agency's Identity with CallRail By CallRail Join CallRail for an on-demand video series for agencies looking to accelerate growth in 2021. To kick things off, we're joined by Drew McLellan of the Agency Management Institute to walk you through the pros and cons of taking your agency offerings niche or going broad. Register Now International Search How to Use Hreflang for a Multilingual Website By Dan Taylor There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here. Read Now... SEO, Webinar How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] By Heather Campbell Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results. Read Now... Sponsored Which content formats on your website work best? By ImpactHero Find the top-performing content on your website with ImpactHero!Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis. Try it Free News, WordPress 3rd Party Elementor Plugins Vulnerability Affects +1 Million By Roger Montti Two Brainstorm Force addon plugins for Elementor were discovered to have vulnerabilities affecting over a million websites. Read Now... SEO Why SEO Matters for Law Firms By Alex Valencia Get a better understanding of why SEO matters for law firms and how lawyers can get started generating more traffic for their websites. Read Now... Webinar How to Prioritize SEO Initiatives for Greatest Business Impact Register Now... Digital Marketing Job of the Day SEM MANAGER- (Digital Marketing Agency) Search Max, Inc,   New York, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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