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SEJ Today: Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

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Friday, April 2, 2021

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Digital Experience, SEO

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

By Winston Burton

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it's the world's most popular search engine.

But what about Microsoft Bing? Is it worth optimizing your site for, as well?

Let's see how these two search giants, Microsoft Bing (rebranded from simply 'Bing' in October 2020) and Google, compare.

One of the first distinctions between Microsoft Bing and Google is market share. According to Statista, in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%.

That's pretty huge.

Careers & Education, SEO

7 Lessons From Leading SEO at a Digital Marketing Agency

By Steven van Vessum

Leading SEO at a digital marketing agency or growing an agency of your own can be risky. These lessons can help you out.

Sponsored

Supercharge Your Google Ads

By Ampd

Ampd is the ad automation toolkit that amplifies efforts and ad dollars for ecommerce companies. We offer the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads – and can get you started with a $100 Google Ads credit.

News, YouTube

YouTube Rises to Number 1 App by Consumer Spend

By Matt Southern

YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021.

Facebook, News

Facebook Analytics is Shuttering on June 30

By Matt Southern

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.

Sponsored

Which content formats on your website work best?

By ImpactHero

Find the top-performing content on your website with ImpactHero!Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis.

Enterprise SEO, SEO

How to Solve Legacy Content Issues with a Partial Migration

By Kaspar Szymanski

Supplemental landing pages dilute content signals and cause ranking visibility loss over time. Learn how partial migration may help with SEO issues such as these.

Digital Marketing Job of the Day

Digital Marketing Manager

North Pole Recruiting,   New York, NY, USA,




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