Wednesday, April 21, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily.  News, Paid Search By Amy Bishop Last month, a post on Google's Developer blog about bid strategy updates spurred some controversy when it was misinterpreted to indicate that two smart bidding strategies were going away. This morning, Google confirmed what many PPCers had speculated: that the bid strategies aren't going away, rather the Google Ads UI is getting a small face lift. With this change, what advertisers have known as Target CPA and Target ROAS will be grouped under the Maximize Conversions and Maximize Conversion value bid strategies, respectively. Google confirmed in an email exchange that the machine learning that powers the Target CPA and Target ROAS bid strategies will not change. The bid strategies will continue to function in the same way that they had but the way that advertisers set them up will be slightly different. Once the interface update has rolled out, advertisers setting up Target CPA, advertisers will need to choose Maximize Conversions. After having selected Maximize Conversions, advertisers will have the ability to set a Target CPA. | | | | Link Building, SEO By Tony Wright | | Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here's what you need to know. | | | | Sponsored By Ad World Join 130+ speakers and 50,000+ of the world's brightest minds in advertising to learn, share secrets and connect online at Ad World on 3-5 May 2021. | | | | Ask an SEO, SEO By Adam Riemer | | Is it possible to rank a small website in search engines? Yes, but you have to be strategic. Find out what you can do here. | | | | Digital Experience By Josh McCoy | | Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that. | | | | Sponsored By Semrush Run a full website scan in minutes with a site audit from Semrush. Evaluate critical on-page elements to keep you informed about what's really going on with your website. | | | | News, WordPress By Roger Montti | | Jetpack Boost offers an easy one-click solution for optimizing for Core Web Vitals for publishers who need a DIY solution | | | | SEO, Webinar By Heather Campbell | | Want to focus your resources on SEO efforts that count? Learn how to identify SEO initiatives that deliver measurable results. | | | | Facebook, News By Roger Montti | | Monetizable live audio rooms, advanced AI tools and native integration of podcasts brings social audio to Facebook | | | | News, Reddit By Roger Montti | | Reddit unveils an alternative to Clubhouse that will be available for Android and iOS users, potentially giving it a jump ahead | | | | News, SEO By Matt Southern | | Google's Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results. | | | | | | | |
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