SEO, Web Development
By Roger Montti
The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a foundation for seemingly limitless growth.
This guide to launching a new site will help ensure that it reaches maximum potential.
Whether it's a new site, redesigning an old site, or joining two sites into one, these steps can help your new site perform at its peak potential.
The first phase of launching a website consists of competitor research, defining the audience and their needs, establishing your goals for the site, planning a content strategy to support the site, and finally, making a promotional plan that works together with the content.
Review the competition and make a list of their strengths and their weaknesses. Competitor research at this phase is simply about understanding what kind of battle your site is entering.
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