Paid Search
By Michelle Morgan
After nearly two decades of the internet being essentially a wild west of user information, governments are now cracking down on tech giants for the power they have over user information and behavior.
You've likely been hearing words or acronyms like GDPR, CCP, and iOS 14 since at least 2019.
Each of these is some form of regulation or update that's causing user data to be better protected — which sounds great, right?
For us advertisers, it's actually a downside. No matter what you think online privacy should look like, there's no arguing that lax rules over the last 20 years have largely contributed to digital advertising becoming such a large part of many companies' media mixes.
Without much in the way of restrictions, we've been able to advertise to users based on nearly all of their online activity and personas. It's been a boon for digital marketers.
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