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SEJ Today: 4 Tips for Building Your First-Party Data Sets With PPC

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Wednesday, April 14, 2021

Brought to you by:

Paid Search

4 Tips for Building Your First-Party Data Sets With PPC

By Michelle Morgan

After nearly two decades of the internet being essentially a wild west of user information, governments are now cracking down on tech giants for the power they have over user information and behavior.

You've likely been hearing words or acronyms like GDPR, CCP, and iOS 14 since at least 2019.

Each of these is some form of regulation or update that's causing user data to be better protected — which sounds great, right?

For us advertisers, it's actually a downside. No matter what you think online privacy should look like, there's no arguing that lax rules over the last 20 years have largely contributed to digital advertising becoming such a large part of many companies' media mixes.

Without much in the way of restrictions, we've been able to advertise to users based on nearly all of their online activity and personas. It's been a boon for digital marketers.

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are […]

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WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg

Millions of WordPress sites affected by vulnerabilities in Elementor add-on plugins

Want your WordPress website to get more traffic and higher organic search rankings? Our new ebook covers all the SEO best practices.

Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column.

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