SEJ Today: 10 Tips for Cleaning up After a Google Ads Account Takeover

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Saturday, April 10, 2021

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Friday, April 9, 2021 Brought to you by: Paid Search 10 Tips for Cleaning up After a Google Ads Account Takeover By Melissa Mackey Congratulations, you've landed a new Google Ads account! You've closed the sale and are ready to dig in. Your very first step for cleaning up after a Google Ads account takeover should be a thorough audit of the account. Perhaps you even performed a quick audit during the sales process, if the client was kind enough to give you access. Realistically, though, most clients will restrict access until the contract with the new agency is signed. Your first day or two on the new account should absolutely be spent in an in-depth audit. After all, there's a reason the client changed agencies. Keep Reading... News, SEJ Network Search Console Introduces Regex Filters & More Digital Marketing News By Christine Zirnheld Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O'Clock. Read Now... Sponsored Learn how to stand out from the competition with CallRail By CallRail Join us for an on-demand video series for agencies looking to accelerate growth in 2021. CallRail and Nextiny Marketing share insider tips on how to differentiate, brand and market your agency. Register Now SEO, Tools How to Use Google Search Console for SEO: A Complete Guide By Anna Crowe This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read. Read Now... Facebook, News Facebook Adding Context Labels to Pages Seen in News Feeds By Roger Montti Facebook will begin testing labels applied to articles in USA member feeds in order to provide more context and avoid confusion Read Now... Sponsored Which content formats on your website work best? By ImpactHero Find the top-performing content on your website with ImpactHero!Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis. Try it Free News, SEO Google Product Reviews Update Goes Live in Search Results By Matt Southern Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. Read Now... Local Search, SEO 10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility By Corey Morris Get a taste of SEO success with these 10 tips designed to improve your restaurant's visibility in organic and local Google Search. Read Now... Podcast Pinterest, Snap, TikTok Targeting & Ad Options with Akville Defazio Listen Now... Digital Marketing Job of the Day SEM Specialist DAC,   Purchase, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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