SEJ Today: WTF Is Thin Content? (And How Do You Fix It?)

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Saturday, March 20, 2021

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Friday, March 19, 2021 Brought to you by: Content Marketing WTF Is Thin Content? (And How Do You Fix It?) By Ron Lieback Surely you've seen the term "thin content" – digital marketing speak for content that provides little to no value – in your online travels. Lacking in quality and resolving nothing for the reader, thin content leaves searchers hungry for more. With too many content strategies lacking a long-term focus and thousands of $10-a-page copywriters running rampant around the web, thin content is the equivalent of the flu in digital marketing today. It sucks, and it spreads fast. Most of it doesn't relate to the user's intent, or what initially brought the searcher to the particular page. It's not harmless, either. Publishing thin content on your website can damage your brand's image, prevent readers from taking action, and cause search engines to lose trust in your brand. Keep Reading... News, WordPress WordPress Gutenberg 10.2 Causing Fatal Errors By Roger Montti WordPress compatibility issue is causing Fatal Errors when Gutenberg updates to version 10.2. Read Now... Sponsored Find the top-performing content on your website with ImpactHero! By ImpactHero Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis. Try it Free Digital Experience, Enterprise SEO Enterprise Ecommerce Sites Can Win Big With an SEO Strategy By Greg Shuey Technical SEO and user experience are increasingly important for ranking in Google. Enterprise ecommerce sites can benefit greatly from SEO; here's how. Read Now... News, YouTube YouTube Adds Real-Time Subscriber Counts in Channel Dashboards By Matt Southern YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time. Read Now... News, SEO Research: Core Web Vitals Ranking Boost by Industry By Roger Montti Research unveils which industries may receive a ranking boost, which will fall behind and explores the reasons why Read Now... Marketing Analytics, Paid Search How Paid Search Incrementality Impacts SEO (Does 1+1=3?) By Jonathan Kagan SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action. Read Now... Podcast Pinterest's New Feature & Tools, Plus Digital Marketing News Listen Now... Digital Marketing Job of the Day SEO Analyst - Virtual/Remote (un)Common Logic,   New York, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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