 Careers & Education, SEO By Miranda Miller SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women being treated as equals, the industry is much less evolved. SEO is still a male-dominated industry where men outnumber women 2-to-1, according to recent research. That survey found that: And while the sample sizes for various aspects of this research were small, it is also worth noting that the study failed to account for the impact of combined gender and racial bias for Black, Indigenous, and other women of color in SEO (which the study coordinator acknowledges and regrets). | |
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Link Building, SEO By Svetlana Shchehel | | Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around. | |
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Ask Me Anything About PPC, Paid Search By Navah Hopkins | | Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point. | |
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News, SEO By Roger Montti | | Google's Mueller describes how to choose the best anchor text for links | |
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News, SEO By Roger Montti | | Two tips on how to ensure a successful site migration according to Google's John Mueller | |
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| It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better. | |
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| Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent. | |
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| SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them. | |
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| It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way. | |
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Digital Marketing Job of the Day Content Manager Performics, New York, NY, USA, |
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